As a busy entrepreneur, you’re probably hesitant to yet add another marketing platform into your already busy schedule. But there are so many reasons why Pinterest is an incredible platform and why your business needs to be on Pinterest, too.
As a Pinterest Strategist, I’ve seen the results first-hand that Pinterest can offer businesses. It’s just a matter of using the right strategy and knowing how Pinterest works.
While some marketers are skeptical of its value, it’s important to remember that digital marketing isn’t just about reaching potential customers on Facebook or Twitter. The key is finding the right mix of channels to suit your business objectives.
In this post, we will dig into everything you need to know about using Pinterest for business and using Pinterest the right way.
The Benefits of Using Pinterest for Business:
There are so many benefits to using Pinterest and it truly is one of the best organic traffic platforms out there. It’s important to note that Pinterest is not a social media platform, it’s a visual search engine which means that it is a long-term strategy. It normally takes about 3-6 months of consistency, optimization, and strategy, to see the results you’d like.
It’s so worth the initial investment of time because once you get results, you will have results long-term.
With Pinterest you can:
- Reach new audiences.
- Increase traffic to your website, blog, sales pages, YouTube channel & more.
- Increase exposure for your brand and showcase your products.
- Grow your email list and fill your sales funnel with warm leads.
Because of its visual nature, it can be a great way to increase your brand awareness.
How to Use Pinterest for Business:
The three most important things for using Pinterest successfully are: consistency, optimization, and strategy.
With Pinterest being a visual search engine, consistency is important. Be patient and make sure to pin consistently to see results. Stay up on your strategy, and create fresh pin designs on a regular basis. The algorithm loves fresh content and fresh pins! Also try incorporating Idea Pins from time to time to help increase your engagement.
As a search engine, optimization is so important. You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience. In order to correctly optimize your account profile and pins, you need to do keyword research. To see where to use keywords on Pinterest, check out my post, How to Use Keywords on Pinterest. To see a quick tutorial on how to find keywords, check out my Instagram post.
The right strategy is so important! You have to create a plan for how you want your account and pins to rank, what keywords you’re going for, how often are you posting content, etc.
With Pinterest, or any search engine, you have to do the research to understand your ideal customers or audience to know what they would be searching for.
Most people know how to get traffic from Facebook or Twitter, but Pinterest is a platform that’s used so often for organic search. It can be very powerful in driving traffic back to your site.
Is Pinterest Right For Every Business?
The easy answer is most but not all. The audience on Pinterest is huge, it’s not just about recipes or crafts! The only business type that I wouldn’t recommend spending time on Pinterest is businesses that are strictly 100% local with no online presence. However, if you’re a business that operates online, you can use Pinterest successfully to grow your business.
This includes coaches, consultants, course creators, bloggers, photographers, food bloggers, environmentalists, and everything in between! I’ve even seen pelvic floor therapy there.
If you want to put more of a focus on your Pinterest marketing, feel free to reach out or take a look at my Pinterest management services to see how I work. I thrive on helping service based businesses, coaches, and bloggers tap into the power of Pinterest.