What’s it like to be a Pinterest Strategist?

This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. I may be compensated for making this post. Please read full disclosure for more information.

It’s a great question, but I’m sure some of you are thinking, what is a Pinterest Strategist? Let me answer that one first.

A Pinterest Strategist is a person who helps business, bloggers, freelancers, and entrepreneurs drive traffic to their sites by creating eye-catching pins that use keywords in their clients niche, point those pins to direct links on their clients site, post those pins to multiple boards, and repost pins from others in their client’s niche to their clients boards. By doing all of this, they draw interest to their client’s Pinterest boards, drive traffic to their clients site, and help generate leads for their clients business.

So, what’s it like? Is it fun? Is it interesting? Is it boring? Do you like it?

I love it! For me, it feeds both the right and left side of my brain. I get to be creative and analytical, which feeds who I am.

The Creative Side

The creative side of Pinterest comes in the form of the eye-catching pins you see everyday on Pinterest. There are many ways to create pins. I personally use a program called Canva. Canva has both a free and a paid version. The free version has a TON of resources and for most people, there is no need to go to the paid version. I use the paid version because that’s what I chose and it was worth the price ($119.40/yr).

In Canva, there are template for everything under the sun, including social media posts, like FB, Instagram, and Pinterest. I simply click on the Pinterest template, create templates for pins, then I change them as needed for my clients aesthetics and images. Canva has millions of photos, frames, icons, fonts, backgrounds, even music and videos that you can use in any of your designs. It’s very user friendly.

sample pin

The Analytical Side

As a former teacher, and a person who loves spreadsheets, I find analytics interesting, which is why I love the analytical side of being a Pinterest Strategist. For each client, I determine their Pinterest reach before I begin working on their account (if they have any), then at each month I am working on their account, if I am working on their account monthly. It’s fun to watch the analytics grow! Then, each month, I give the account holder a growth report.

November Stats

This user started their Pinterest account in November. During that month, they saw 541 total impressions (that simply means that 541 people physically laid eyes on their pins).

December Stats

As you can see, so far in the month of December, we’ve already seen an increase in those impressions to 879 and the month is not quite over yet. I’m expecting the total number of impressions to be closer to 1,000 before the end of the month.

These are just two of the three main stats that we look at when we look at analytics in Pinterest, but I’ll leave that for another post. As you can see I’m already starting to geek out! 🙂


Networking is another big part of this business. It’s side of this job that I’m not quite as good at, but I’m working on it. Networking for a business like this is done mostly online. Basically you spend time in Facebook groups related to entrepreneurship, online business, etc. and start talking to people. Sometimes you talk about business, sometimes you talk about life, but the key is that you talk. For an introvert like me, it’s not always easy to put myself out there. If I’m talking about life, I can easily do it, but if I’m talking about business, it can be a little harder because I don’t want to sound like a sleazy sales person, but I do want to talk about my business and how it can help others. I believe in it, but there’s a fine line I don’t want to cross between my excitement and that sleazy sales guy we all hate, you know?


So, once I find a client, how do I meet with them? After all, in this crazy COVID world we can’t meet in person. Plus, if I met them online, chances are they aren’t local, right? Easy! For that, I simply use my MacBook Pro, my Logitech Webcam C270, and Zoom (free version). This setup makes it very easy for me to call clients and have a face to face without leaving the comfort of our homes, or any location for that matter. I can easily meet with a client for a discovery call to find out what they need for their business, meet monthly to go over analytic numbers, and so much more!

[image_pointer id=’219′]

How I got started

Just a quick note on how I got started in this line of work…I actually was listening to a podcast and heard an interview of Jena Proctor. She is a current Pinterest Strategist and she made it sound so interesting. At the end of the podcast she talked about how she is also teaching people how to become a Pinterest Strategist/Virtual Assistant so that you don’t have to figure it out all on your own. If that’s something you would be interested in, CLICK HERE for the course I took. It made it go ten times faster than if I had to find all this information on my own, I guarantee it! Plus, by doing it this way, she is available for any questions you have throughout your time in the course.

In Conclusion

I am loving what I am doing and am sure as time goes by, I will only continue to find more things to love about being a Pinterest Strategist. If you have any questions about what I have talked about or want to know more, please don’t hesitate to reach out and ask. I love to chat with my readers!