How to use your Pinterest analytics like a pro!

This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. I may be compensated for making this post. Please read full disclosure for more information.

If you’re using Pinterest for marketing, you know it’s essential to track your performance and make adjustments to your strategy to ensure success. But, where do you even begin? That’s where Pinterest Analytics comes in! With the power of analytics, you can tweak your pins for maximum success. And the cherry on top? It won’t break the bank or take up all your precious time. Read on to learn how to use your analytics like a pro and take your Pinterest strategy to the next level. Let’s get pinning!

How to Use Pinterest Analytics Like a Pro!

Step 1: Claim Your Website and Enable Tracking

To access Pinterest Analytics, you must first claim your website and enable tracking. This process is quick and straightforward, and you only need to do it once. By claiming your website, you’ll have access to valuable data about your audience, such as their location, gender, and interests.

Step 2: Review Your Account Performance

After claiming your website and turning on tracking, you’ll be able to see all the juicy details on your Account Performance dashboard. This is the ultimate scorecard for your account, showing you how many times your pins have been seen (impressions), how much love they’ve received (shares and outbound clicks), and how your audience has grown (followers). Analyze the data to spot any patterns and keep tabs on your progress as you continue to rock the Pinterest world!

Pinterest Analytics Overview

Step 3: Review Your Pin’s Performance

Take a closer look at your pin’s performance and see what the numbers have to say! When you dive into your pin’s analytics, you’ll get a wealth of information that can help you make informed decisions. Check out the impressions and clicks, and see how users are engaging with your content (likes, comments, shares, and more). See if your content is resonating with your target audience by looking at demographics. Don’t forget to measure your success against your own expectations. Did your pin meet (or surpass!) your goals? By taking the time to review your pin’s stats, you’ll discover which strategies are working and which ones need to be tweaked a little.

Simple Pin Analytics
Detailed Pin Analytics

Step 4: Optimize Your Boards

What does it mean to optimize your boards? It means to “make as effective, perfect, or useful as possible”. ( Optimizing your Pinterest boards is an important part of growing your presence on the platform. Choose a clear and specific topic for each board: Make sure that each board has a clear and defined theme, such as “Wedding Planning,” “Fashion Trends,” or “Healthy Recipes.” Use keywords in board titles and descriptions. Using relevant keywords in your board titles and descriptions will help increase the visibility of your boards to users searching for those topics. Keep track of your boards’ performance using Pinterest’s built-in analytics tools. This will help you understand what’s working well and what can be improved. For more information on finding the best keywords for your Pinterest account, check out this blog post.


Tracking your Pinterest performance and strategy with data will help you optimize your presence and reach more people. With the right analytics, you can measure your Pinterest success and tweak your strategy like a pro. So, embrace the power of data and become the Pinterest master you were born to be!