Do you ever feel like the summer months just fly by, leaving you feeling like you didn’t make the most of the season? As a busy female entrepreneur, you likely understand the struggle of wanting to take time off to enjoy the sunshine, but also feeling like you can’t neglect your business. That’s where Pinterest content scheduling comes in. By creating a strategic plan for your summer Pinterest content, you can free up valuable time and energy to focus on the things that matter most to you, while still maintaining an active online presence. In this post, we’ll share our top tips and tools for creating an ultimate summer Pinterest content guide, so you can spend less time worrying about what to post and more time soaking up the sun.
Create a Content Calendar
A content calendar is a tool that helps you plan and organize your content ahead of time. When creating a content calendar for Pinterest, consider the seasonality of your content, upcoming holidays or events, and the topics that resonate with your audience. You can create a content calendar using a simple spreadsheet or use a more advanced tool like Trello or Asana.
Use scheduling tools
Pinterest scheduling tools like Tailwind or Planoly allow you to schedule your pins in advance, so you don’t have to worry about manually pinning every day. These tools also provide insights into your pin performance, such as click-through rates and engagement rates, so you can optimize your content accordingly.
Optimize your images
Pinterest is a highly visual platform, so it’s important to use high-quality, eye-catching images. When creating your pins, consider using vertical images with a 2:3 aspect ratio (ideally 1000×1500 pixels), clear and easy-to-read text overlays, and bright and bold colors that grab attention. You can also add keywords to your pin description to help your content appear in relevant search results. Images can easily be made in Canva with pre-done templates or create your own! To see 5 tips for creating eye catching pins, check out this post.
Incorporate seasonal themes
Summer is a great time to create content that’s timely and relevant to your audience. Think about incorporating seasonal themes into your Pinterest content, such as summer recipes, travel destinations, or outdoor activities. You can also use Pinterest’s Trends tool to see what’s popular on the platform and incorporate those trends into your content.
Monitor your analytics
To ensure that your Pinterest content is effective, it’s important to monitor your analytics monthly. This includes tracking your clicks, saves, and follower growth. You can use this data to adjust your Pinterest strategy as needed, such as creating more content around a particular topic. For more on how to use Pinterest like a pro, check out this blog post.
Repurpose your content
Don’t be afraid to repurpose your existing content for summer. This can include updating older blog posts, creating new graphics or images for older pins, or refreshing your product offerings to appeal to summer audiences. Repurposing your content can save you time and effort, while also keeping your content fresh and relevant.
Taking the time to schedule your Pinterest content for the summer can make a significant difference in your business and your life. By implementing the tips and tools outlined in this guide, you can streamline your content creation process, save time, and reduce stress. With a solid plan in place, you’ll have more time to enjoy all that summer has to offer, whether that’s spending time with family and friends or taking a well-deserved vacation. So go ahead, implement these strategies, and enjoy a stress-free summer knowing that your Pinterest presence is thriving. Happy pinning!