How to Repurpose Your Content for Pinterest

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As a business owner, you are creating a lot of content for your business. There’s no point in reinventing the wheel when Pinterest is a great platform for repurposing that content. Any content you create, whether it’s social media posts, videos, or graphics, can be repurposed and used in your Pinterest marketing strategy.

Repurposing your other content and pinning it to relevant boards is easy. For example, if you have a social media post on anxiety and how to cope with it, take those images and copy and add them to a blog post on your site. Then add that post to Pinterest! You aren’t reinventing the wheel by creating an all new blog post, you are simply taking what you have and adding it to a post on your own hosted website for others to view who do not follow you on Instagram or may not see the post in their long feed (especially since Facebook and Instagram doesn’t always show you everyone you follow). 

You can also take that social media post, create a pin, grab the link to that post on social media and pin that link so people are taken directly to your social media page. Though I personally recommend the other way as it will go to a site that you own.

Here are some ways that you can make repurposing your content on Pinterest a little bit easier.

Tips to Repurpose Your Content

Repurpose Your Social Media Content

You want to make sure any repurposed graphics are optimized for Pinterest, so they look great on mobile devices and on the app (meaning, vertical size always does better on Pinterest). Any graphic or infographic can be repurposed into a Pinterest shareable image, simply make sure it fits the 2:3 ration (1000x1500px).

Use Canva’s Resize Feature

As soon as you create a graphic for a social media post, use Canva Pro’s copy & resize feature to reformat it into a Pinterest-sized graphic, too.

Consider repurposing text-only content

If you’ve repurposed a blog post with more than one image or graphic, consider repurposing the text-only parts to create an informative Pinterest pin or carousel idea pin.

Repurpose into Additional Pinterest Pin Formats

Pinterest has static pins, video pins, and Idea pins. You can repurpose graphics and adjust them slightly, by adding animated elements or other elements to turn it into another pin format.

Repurposing your content for Pinterest is a great way to ensure that it gets clicked on, reposted, and saved. Adding additional formats of pins, such as video or idea pins, will increase the chances of people repinning pins from you, which increases the life of your pins.

Use Tailwind Create

Tailwind also has a feature called Tailwind Create that you can use to batch create new pin designs easily. You just need to enter fonts, colors, text, and photos, and it will automatically generate pin designs. From there, you select the ones that fit with your brand and look good – you can also edit individual designs Tailwind Create generates for you if needed.


Pinterest loves fresh content, and you have to continue to create new pin designs consistently to have success with Pinterest. That’s why it is so essential to batch those designs and save yourself tons of time! If you need more help with Pinterest, reach out and see if we are a fit to work together on your Pinterest strategy.