Frustrated with Pinterest?
One thing I hear from clients when we start working together is how they’ve been struggling to see results from using Pinterest for their business. And I get it! Pinterest is a really valuable and rewarding platform, but, there are so many things that can make or break your success.
It boils down to 3 key things:
With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results.
Pinterest is a long-term strategy, and most people tend to get discouraged if they don’t see results right away and stop pinning consistently.
You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience.
Pinterest won’t know who to show your content to if you aren’t using the right keywords and doing keyword research! To read how to optimize your profile, check out this post. You can also read this post to see how to optimize your pin descriptions for Pinterest.
Strategy is a HUGE part of what I do for my clients and every account is different, but we dive heavily into your specific analytics and content marketing strategy. We need to always be open to testing, tweaking, and adjusting your strategy as needed to keep up with the algorithm changes, too.