Pinterest for Business, Pinterest Tips, pinterest tools, Summer Plannin

The Ultimate Summer Pinterest Content Guide: Tips and Tools

May 24, 2023
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Do you ever feel like the summer months just fly by, leaving you feeling like you didn’t make the most of the season? As a busy female entrepreneur, you likely understand the struggle of wanting to take time off to enjoy the sunshine, but also feeling like you can’t neglect your business. That’s where Pinterest content scheduling comes in. By creating a strategic plan for your summer Pinterest content, you can free up valuable time and energy to focus on the things that matter most to you, while still maintaining an active online presence. In this post, we’ll share our top tips and tools for creating an ultimate summer Pinterest content guide, so you can spend less time worrying about what to post and more time soaking up the sun.

Create a Content Calendar

A content calendar is a tool that helps you plan and organize your content ahead of time. When creating a content calendar for Pinterest, consider the seasonality of your content, upcoming holidays or events, and the topics that resonate with your audience. You can create a content calendar using a simple spreadsheet or use a more advanced tool like Trello or Asana.

Use scheduling tools

Pinterest scheduling tools like Tailwind or Planoly allow you to schedule your pins in advance, so you don’t have to worry about manually pinning every day. These tools also provide insights into your pin performance, such as click-through rates and engagement rates, so you can optimize your content accordingly.

Optimize your images

Pinterest is a highly visual platform, so it’s important to use high-quality, eye-catching images. When creating your pins, consider using vertical images with a 2:3 aspect ratio (ideally 1000×1500 pixels), clear and easy-to-read text overlays, and bright and bold colors that grab attention. You can also add keywords to your pin description to help your content appear in relevant search results. Images can easily be made in Canva with pre-done templates or create your own! To see 5 tips for creating eye catching pins, check out this post.

Incorporate seasonal themes

Summer is a great time to create content that’s timely and relevant to your audience. Think about incorporating seasonal themes into your Pinterest content, such as summer recipes, travel destinations, or outdoor activities. You can also use Pinterest’s Trends tool to see what’s popular on the platform and incorporate those trends into your content.

Monitor your analytics

To ensure that your Pinterest content is effective, it’s important to monitor your analytics monthly. This includes tracking your clicks, saves, and follower growth. You can use this data to adjust your Pinterest strategy as needed, such as creating more content around a particular topic. For more on how to use Pinterest like a pro, check out this blog post.

Repurpose your content

Don’t be afraid to repurpose your existing content for summer. This can include updating older blog posts, creating new graphics or images for older pins, or refreshing your product offerings to appeal to summer audiences. Repurposing your content can save you time and effort, while also keeping your content fresh and relevant.

In conclusion

Taking the time to schedule your Pinterest content for the summer can make a significant difference in your business and your life. By implementing the tips and tools outlined in this guide, you can streamline your content creation process, save time, and reduce stress. With a solid plan in place, you’ll have more time to enjoy all that summer has to offer, whether that’s spending time with family and friends or taking a well-deserved vacation. So go ahead, implement these strategies, and enjoy a stress-free summer knowing that your Pinterest presence is thriving. Happy pinning!

pinterest marketing, pinterest tools, Tailwind

Say Goodbye to Manual Marketing Efforts: Automate with Tailwind

March 28, 2023
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Are you tired of spending hours on social media marketing every day, only to see minimal results? As a business owner, your time is precious and shouldn’t be wasted on manual marketing efforts. Luckily, there’s a solution: Tailwind. This powerful tool allows you to streamline your marketing efforts and achieve real growth for your business. In this article, I will explore why automating your social media marketing is crucial, what Tailwind is, how to get started with the Tailwind, and success stories from its users. Get ready to say goodbye to manual marketing efforts and hello to greater efficiency and success with Tailwind.

Why automate your social media marketing efforts?

One of the main reasons to automate your social media marketing efforts is to save time that can be better spent running your business. With Tailwind, you can easily plan and schedule posts across multiple social media platforms in just a few clicks. By automating this process, you free up precious time to focus on other important aspects of your business.

In addition to time-saving benefits, automating with Tailwind also helps to ensure consistency in your posting schedule. With the ability to schedule posts in advance, you can guarantee that your audience is consistently seeing your content, which can help increase engagement and ultimately drive traffic to your website.

Tailwind also provides valuable analytics and insights that can be used to optimize your social media marketing strategy. By tracking metrics such as engagement rates and follower growth, you can tailor your content to better resonate with your audience and ultimately drive more conversions.

Now that you understand some of the key benefits of automating your social media marketing efforts, let’s dive into what Tailwind is and how it can help take your business to the next level.

WHAT IS TAILWIND?

Tailwind is a social media management tool that helps businesses automate their marketing efforts on platforms such as Pinterest and Instagram. With Tailwind, users can schedule posts, create content calendars, and even discover new content to share with their audience. But Tailwind isn’t just a scheduling tool. It also provides valuable analytics and insights that can be used to optimize your social media marketing strategy. By tracking metrics such as engagement rates and follower growth, you can tailor your content to better resonate with your audience and ultimately drive more conversions. Now that you understand some of the key benefits of automating your social media marketing efforts, let’s dive into what Tailwind is and how it can help take your business to the next level.

KEY FEATURES OF TAILWIND’S AUTOMATION TOOLS INCLUDE:

One of the standout features of Tailwind’s automation tools is the ability to schedule and publish posts across multiple social media platforms. With just a few clicks, you can create and schedule content for Instagram and Pinterest, saving valuable time and effort. Additionally, Tailwind’s “SmartSchedule” feature analyzes your audience’s behavior patterns and recommends the optimal times to schedule your posts, increasing the likelihood of engagement and reach.

Tailwind also offers a content discovery feature that allows you to find fresh content and inspiration for your own posts. By searching for relevant keywords, you can easily discover new content to share with your followers, ensuring a steady stream of content to keep your audience engaged.

Alongside these scheduling and discovery features, Tailwind provides powerful analytics and insights into your social media performance. The tool tracks key metrics such as engagement rates, follower growth, and click-throughs, providing valuable data to inform your marketing strategy. With this information, you can understand what content is resonating with your audience and adjust your strategy accordingly.

Tailwind also now has an AI feature they call “Ghostwriter” that will help you write anything for your business such as general copy, social media descriptions, Pinterest and YouTube titles and descriptions, and even blog posts (and more)! This tool is super powerful and I’ve used it myself several times.

Finally, Tailwind’s automation tools also include a range of collaboration features, including team management and streamlined workflows. Through Tailwind, you can delegate tasks, share content ideas, and manage your team’s social media efforts all in one place.

Now that you understand the key features of Tailwind’s automation tools, let’s dive into how to get started with this powerful social media management tool.

HOW TO GET STARTED WITH TAILWIND

To start using Tailwind for your social media efforts, the first step is to sign up for an account. Once you have created an account, you will need to connect your social media profiles to the platform. Tailwind supports a range of social networks, including Pinterest, Instagram, and Facebook, making it a versatile tool for marketing teams of all sizes.

After connecting your profiles, you can start scheduling posts and creating content. Tailwind’s intuitive interface makes it easy to upload images, write captions, and select posting times that align with your audience’s behavior. Plus, Tailwind offers a range of analytics tools to help you monitor your performance and adjust your strategy based on real-time insights.

Before diving in, it’s worth taking some time to explore Tailwind’s collaboration and team management features. These tools can be especially helpful for larger marketing teams or remote work environments. By delegating tasks and managing workflows through Tailwind, you can ensure that everyone is on the same page and working towards the same goals.

Overall, getting started with Tailwind is a straightforward process that can help your team save time and streamline your social media efforts. With a range of automation tools, collaboration features, and analytics insights, Tailwind offers a comprehensive solution for anyone looking to take their marketing efforts to the next level.

By using Tailwind, many businesses have achieved significant success on social media. Let’s take a look at a few examples of Tailwind users who have leveraged the platform to grow their brands and reach their target audiences.”

SUCCESS STORIES FROM TAILWIND USERS

By using Tailwind, many businesses have achieved significant success on social media. Let’s take a look at a few examples of Tailwind users who have leveraged the platform to grow their brands and reach their target audiences.

One success story comes from a small business owner who was struggling to gain traction on social media. After implementing Tailwind’s automation tools, they were able to consistently post high-quality content and engage with their audience regularly. As a result, they saw a significant increase in website traffic and sales.

Another success story comes from a larger enterprise that was looking to expand its reach on Instagram. By using Tailwind’s advanced analytics tools, they were able to identify the best times to post and the most effective types of content for their audience. This led to a significant increase in followers and engagement, which helped them to further grow their brand.

Finally, a nonprofit organization was able to increase awareness and donations by using Tailwind’s collaboration features. By working with other organizations and influencers in their industry, they were able to reach a wider audience and gain more support for their cause.

CONCLUSION

Overall, these success stories highlight the power of automation and collaboration in social media marketing. By using Tailwind’s comprehensive solution, businesses of all sizes and industries can achieve significant growth and success on social media.

In today’s digital age, social media marketing has become a necessary part of any business strategy. However, manually managing your social media accounts can be time-consuming and overwhelming. That’s where Tailwind comes in. By automating your social media marketing efforts with Tailwind, you can save time, improve your reach, and see real business growth. With its user-friendly interface and powerful tools, Tailwind makes it easy to take your marketing efforts to the next level. So why not give it a try? With Tailwind, the possibilities are endless. As the saying goes, “Work smarter, not harder.” Start achieving your marketing goals today with Tailwind by grabbing a Forever Free plan, or upgrading to a paid plan today!

And if you’re curious, you can see the Tailwind tools I use the most in this article, The Best Tailwind Tools to use to Grow on Pinterest.

Marketing, Pinterest for Business, pinterest marketing, Pinterest Tips, pinterest tools

Leaning into the seasons

October 3, 2022
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It’s the holidays and people are searching for everything Christmas and New Years related right now. When posting on any platform, but especially Pinterest, leaning into the seasons is super important.

Here is an example of what leaning into the season can do for your Pinterest account. It’s nice to see proof that this works!

The image below shows the impressions (eyes on the pin) and engagement (clicks, saves) from this client for the month of October last year. This client had seen a bit of a decline for the previous two months and we were trying to figure out what to do.

By leaning into Christmas and the upcoming season early and often, this client has been able to see growth in the month of November.

Because this client posts multiple times in a month and tries to give their ideal client what they want, she continued to see growth in December as well as seen below.

Conclusion

The KEY to Pinterest is giving your client what they are searching for, leaning into the seasons, and CONSISTENCY.

Want results like this but don’t know how? Contact me today and let’s chat! I CAN HELP!

Marketing, Pinterest for Business, pinterest marketing, pinterest tools, Tailwind

The Best Tailwind Tools to Use to Grow on Pinterest

September 25, 2022
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If you really want to start working on your Pinterest marketing to grow your business, Tailwind is the best tool to use to help. Here is a list of the best Tailwind tools you should be using.

What is Tailwind?

Tailwind is the best approved scheduler for Pinterest in my opinion. Pinterest has approved Tailwind as an official scheduler of all things related to Pinterest marketing (as well as Instagram and Facebook) because they follow the Terms of Service for Pinterest. Tailwind has many features and tools that will help you grow on Pinterest and save a lot of time doing it.

Tailwind Tools and Features to Use:

1) Scheduling in Advance

No one wants to manually pin and share content every day; which is where Tailwind comes in. You can spend time scheduling in bulk for 1-2 weeks at a time using Tailwind. This will save you a significant amount of time and allow you to put your focus back into your zone of genius in your business.

2) Interval Scheduling

Another excellent scheduling feature available with Tailwind is its interval scheduling. You can schedule the same pin to go to 2-3 different boards at scheduled times you specify. I generally recommend at least a 3-6 day interval between the same pin going to a different board. I use this feature in Tailwind scheduling all the time for my pins and my client’s.

3) Tailwind Communities

An added bonus with Tailwind is Tailwind Communities. This is basically how communities work on Tailwind:

Someone saves a pin to a community, then reshares somebody else’s pin.

That makes it a great method for getting more eyes on your content and resharing other people’s content from Communities to your boards that your audience will also love. The key is finding active and relevant communities that fit your content and your ideal audience

4) Analytics

Yes, Pinterest has analytics, and you can see the most important results of your Pinterest marketing from Google Analytics, but Tailwind has a few extra analytics that I like to take a look at. You can easily see which boards (and types of content) are the most popular for your account, what your top pins are, and more. Adding these analytics to the analytics you review from Pinterest and Google Analytics helps you get a fuller picture of how your Pinterest account is performing.

Dive into your Tailwind analytics once a month to see how your content, boards, and pins are all doing. This can help you continue to create content that your audience is going to love!

Conclusion

Are you using using Pinterest for your business yet? For the reasons why you should be using Pinterest in your marketing, read this post. If you are using Pinterest, are you using Tailwind yet? If you need help setting up your Pinterest and Tailwind accounts, visit my services page to learn more.

Start getting the most out of your Pinterest marketing! Tailwind is a great tool to help you schedule pins, grow on Pinterest, and save yourself tons of time.

pinterest tools

The Ultimate Summer Pinterest Content Guide: Tips and Tools

Create a Content Calendar

Use scheduling tools

Optimize your images

Incorporate seasonal themes

Monitor your analytics

Repurpose your content

In conclusion

Say Goodbye to Manual Marketing Efforts: Automate with Tailwind

Why automate your social media marketing efforts?

WHAT IS TAILWIND?

KEY FEATURES OF TAILWIND’S AUTOMATION TOOLS INCLUDE:

HOW TO GET STARTED WITH TAILWIND

SUCCESS STORIES FROM TAILWIND USERS

CONCLUSION

Leaning into the seasons

Conclusion

The Best Tailwind Tools to Use to Grow on Pinterest

What is Tailwind?

Tailwind Tools and Features to Use:

1) Scheduling in Advance

2) Interval Scheduling

3) Tailwind Communities

4) Analytics

Conclusion

GET YOUR FREE planning for success guide!

Hi, I’m April, your Pinterest Strategist!