branding your business, Canva, creating pins, Keywords, Pinterest for Business, pinterest marketing, Pinterest Tips

6 Tips for pinning to Pinterest

January 23, 2023
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You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

1. Create a vertical image

The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online.

For tips on how to create eye catching pins, check out this blog post.

2. Make your brand the focus

Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

3. Include your logo or website on every pin

Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by product icons.

4. Add text overlays

Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

5. Optimize your pin copy

Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

6. Check your link

Make sure that your links work properly and that the page loads quickly.

By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

Marketing, Pinterest for Business, pinterest marketing, Pinterest Tips

Are you struggling to get results from Pinterest?

October 10, 2022
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Frustrated with Pinterest?

One thing I hear from clients when we start working together is how they’ve been struggling to see results from using Pinterest for their business. And I get it! Pinterest is a really valuable and rewarding platform, but, there are so many things that can make or break your success.

It boils down to 3 key things:

💻 CONSISTENCY

With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results.

Pinterest is a long-term strategy, and most people tend to get discouraged if they don’t see results right away and stop pinning consistently.

💻 OPTIMIZATION

You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience.

Pinterest won’t know who to show your content to if you aren’t using the right keywords and doing keyword research! To read how to optimize your profile, check out this post. You can also read this post to see how to optimize your pin descriptions for Pinterest.

💻 STRATEGY

Strategy is a HUGE part of what I do for my clients and every account is different, but we dive heavily into your specific analytics and content marketing strategy. We need to always be open to testing, tweaking, and adjusting your strategy as needed to keep up with the algorithm changes, too.

Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

Marketing, Pinterest for Business, pinterest marketing, Pinterest Tips, pinterest tools

Leaning into the seasons

October 3, 2022
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It’s the holidays and people are searching for everything Christmas and New Years related right now. When posting on any platform, but especially Pinterest, leaning into the seasons is super important.

Here is an example of what leaning into the season can do for your Pinterest account. It’s nice to see proof that this works!

The image below shows the impressions (eyes on the pin) and engagement (clicks, saves) from this client for the month of October last year. This client had seen a bit of a decline for the previous two months and we were trying to figure out what to do.

By leaning into Christmas and the upcoming season early and often, this client has been able to see growth in the month of November.

Because this client posts multiple times in a month and tries to give their ideal client what they want, she continued to see growth in December as well as seen below.

Conclusion

The KEY to Pinterest is giving your client what they are searching for, leaning into the seasons, and CONSISTENCY.

Want results like this but don’t know how? Contact me today and let’s chat! I CAN HELP!

creating pins, pinterest marketing, Pinterest Tips

5 Tips for Creating Eye-Catching Pins

September 19, 2022
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If you have a blog or business, you want to be on Pinterest. There are currently over 433 million users and climbing on this visual search engine. So with all those users, how do you stand out in the crowd and stop the scroll? Here are 5 tips for creating eye-catching pins!

1. Keep away from the edges

When designing an eye-catching pin, it’s important to keep things away from the edges. Don’t run your text right to the edge of the pin. This makes a pin hard to read and could get cut off when you go to post it. Here are two examples using the same pin design, but the one on the left runs the text right to the edge and the one on the right does not, making it easier to read right away. Also note how the edges of the white words, “traffic” and “freebies”, are pushing the edge of the teal boxes in the image on the left, but are centered nicely in the boxes on the right image. All of this leads to a more cohesive, easily readable image.

2. Stay away from hard to read fonts

Most of us love to play with fonts when creating pins for Pinterest, however, some fonts are hard to read from a distance. This makes it hard to catch your reader’s attention and make them want to click on your image. The following examples show a pin image with a hard to read font and that same image created with a better font.

While the font on the left is a pretty font, it does not make it easy to read. The font on the right is easier to read and will catch the pinner’s attention easier.

3. Use contrasting colors

When creating pins, be sure to choose colors that contrast nicely with each other. Beautiful pins are part of the appeal when clicking through in Pinterest. Choosing colors that do not go together will often cause pinners to continue to scroll. The examples below show the difference between a pin that is not cohesive and harder to read and a pin that will stop the scroll.

Another thing to note about colors is that if your fonts are all black, it’s hard for the reader to see what is important on the pin.

If nothing stands out, nothing stands out.

4. Use relevant, eye catching images

As you are building your pin template, be sure to choose images that not only fit within your niche, but also fit for the pin title. If you create a pin, for example, for social media tips and you add an image of two kids playing, the pin will be confusing.

Also note that an image on the pin does not have to be spot on, but it does need to be relevant. See the examples below.

5. Add your logo or URL

The final tip is to add your logo or URL to your pin. Too many pins are stolen and used by other people on their own site or they are used to lead to a spam URL. By adding your logo or URL to your pin image, the reader is able to see where to go to look for that content. It also helps cut down on theft.

Conclusion

By following these tips for creating eye-catching pins you will increase the chances of having pinners click through to your site to read the information you are conveying.

To see how to add a pin to Pinterest, head over to this Pinterest help page.

One final tip – add at least one keyword in your pin image. Pinterest’s algorithm now combs through pin images for keywords as well. Use that same keyword in your pin description as well to increase your chances of being found by the people looking for your content. To read more about creating pin descriptions, check out this post.

Keywords, pinterest marketing, Pinterest Tips

The Best Ways to do Keyword Research on Pinterest

August 1, 2022
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Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

Three ways to do keyword research on Pinterest.

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a mindset coach and write about mindset a lot, type ‘mindset a’ to see what auto-completes, then type ‘mindset b’ and continue through the whole alphabet. The downside to this method is that it is ultimately time consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

PinInspector App

The PinInspector app is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter and wait for the magic to reveal all the words you could possibly want and need. PinInspector also has a trends tool based on the Pinterest Trends Tool.

The PinInspector app has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

Conclusion

There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to use Pinterest-specific methods for your keyword research. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

Pinterest for Business, pinterest marketing, Pinterest Tips, podcast

How to Use Pinterest to Promote Your Podcast

May 30, 2022
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Podcasts are very popular these days, and there is no sign of them slowing down anytime soon. But what do you do if you want to promote your podcast? Podcasting isn’t just about promoting yourself but also finding new listeners and engaging with them on social media. One platform that can help you achieve all this is Pinterest.

Every podcast episode you record, edit, and create should be promoted as much as possible on different channels to help grow your audience. It’s actually surprising how many podcast hosts aren’t using Pinterest as a part of their podcast promotion strategy.

Pinterest for Podcasters

Pinterest is a very visual platform; it is a visual search engine, after all. That visual aspect makes it perfect for creating 3-5 pin design templates that you can easily re-use for each new podcast episode.

Just change the text and photo, and it’s ready to go as a fresh pin on Pinterest! Repurposing makes adding Pinterest into your podcast promotion tasks simple.

Fresh Content

Another massive benefit to using Pinterest and why podcasts are perfect for Pinterest is its fresh content. Pinterest loves fresh pins and fresh content, and if you are publishing a new podcast episode every week or bi-weekly, that’s a unique URL for Pinterest to share with your audience and new audiences.

Do people really discover podcasts on Pinterest?

Yes! Even though Pinterest is visual, people are also looking for information. That’s why podcast episodes can do so well on the platform. You can reach new audiences, build your subscribers, and ultimately grow your podcast through Pinterest.

Here are a few tips specifically for podcasters using Pinterest:

1) Make sure you claim your domain.

This is important to view all of your analytics and see all of the traffic coming your way. Claiming your domain ensures that your website is connected to your Pinterest account if anyone else shares a pin from your domain.

2) Create and link show notes on your website.

When it comes to Pinterest, we want to drive traffic to your website, not directly to your Apple or Spotify episode links. That’s why you need to have show notes for each episode on your website and link your pin designs to that URL.

3) Create 3-5 new pin designs for each episode.

When you create 3-5 pin designs (remember to create templates to make this easier) for each new episode, you also want to space those pins out. Don’t pin them to Pinterest all at once! Since they are all going to the same landing page, that could be seen as spammy. A better practice is to schedule them throughout the month and space them out. I highly recommend using Tailwind for your Pinterest scheduling. Their scheduler and interval scheduling features make it a lot easier to schedule your content to go out when you want. For help writing those pin descriptions, see my blog post How to Write Optimized Pin Descriptions.

Conclusion

Hopefully, these tips have helped you brainstorm some ideas on promoting your podcast on Pinterest and incorporating it into your podcast marketing strategy. If you have any questions or want to hand off your Pinterest management entirely, reach out and let’s chat!

creating pins, Keywords, Pinterest for Business, pinterest marketing, Pinterest Tips

How to Write Optimized Pin Descriptions

May 6, 2022
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Pinterest is one of the fastest-growing social media platforms, and pin descriptions are a crucial part of any pin. If you want to grow your audience on Pinterest, pin descriptions are an important place to start. With so many people using Pinterest, pin descriptions can help ensure that the right people will see your pins. Let’s talk about how to write optimized pin descriptions and how it can help promote engagement with potential customers!

Why pin descriptions are so important

Writing pin descriptions containing the right keywords is important for two reasons:

It helps the Pinterest algorithm understand what your pin is about.
It helps your audience find your content since you are using the keywords they are searching for.

As a visual search engine, your pin images are what generates interest and gets people clicking on your pin, but the description is they found your pin in the first place. That’s why keywords are such an important part of a great Pinterest strategy.

Change up your pin descriptions

If you are creating 3-5 pin images for each new post or piece of content, you want to craft a new pin description for each image. You can vary the keywords used in each description, allowing you to have a bigger reach for that pin and giving you a chance to test which keywords seem to work better. Vary those keywords out by tweaking your pin descriptions a bit for each pin, there is no need to write an entirely new description.

For example, with this post, I want to target one pin description with the keywords “Pinterest marketing tips” and then the next one with “Pinterest marketing hacks.” I can craft one optimized description and then tweak the keywords slightly. You don’t want to always target only five keywords, so switch it up a bit!

Finding Pinterest keywords

I’ve talked about keywords a lot in this post. But, how do you find the perfect keywords to use in your descriptions?

There are a lot of methods for doing Pinterest keyword research, but here are a few of my favorites:

1) Manual Research Using the Pinterest Search Bar
Make sure the search bar is set to ‘All Pins’ first as it usually defaults to ‘Your Pins’ and then start typing. You can make a note of any relevant keywords that drop down and make sense for your content.

2) Pinterest Trends Tool
You can also use the Pinterest Trends Tool to perform keyword research and see how phrases and keywords are currently trending on Pinterest.

3) The final way you can complete keyword research is using PinInspector.
I use this software daily to help me get the best keywords for my clients. PinInspector helps you quickly generate hundreds of top popular keywords directly from the Pinterest autosuggest engine. With Pin Inspector you’ll always have fresh keyword ideas at your fingertips. Use these powerful high-converting keywords in your board names, pin titles, hashtags, and more!PinInspector is normally a one time, lifetime access for $67, but if you use the code PIN20, you can get it for only $47. Grab PinInspector now. (This is my affiliate link, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.)

Grow your Pinterest account

Want more help with your Pinterest optimization and marketing strategy? Visit my services page to learn more about how I help my clients tap into the power of Pinterest.

Pinterest for Business, pinterest marketing, Pinterest Tips, profile tips, set up pinterest business account

How to Optimize Your Pinterest Profile

April 25, 2022
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When it comes to Pinterest marketing and using Pinterest for your business, optimizing your Pinterest profile is one of the first steps. Your profile needs to be optimized using the right keywords so that Pinterest can start to understand what your account is about and the type of content you share. This helps Pinterest know who to show your content to. What does optimization mean? It simply means “to make the most use of”. Here’s how to optimize your Pinterest profile to make the most use of Pinterest and help your account get found easier.

Pinterest keywords & keyword research

Before you can start optimizing your Pinterest profile, you first need to do keyword research. The easiest method for finding keywords specific to your Pinterest account is doing the alphabet search method.

Open up Pinterest and start typing a keyword into the search bar to see what drops down. These are the top trending keywords that include that keyword. Next, add a space after the word and the letter ‘a’ to see what drops down.

Make a note of any relevant keywords in that drop down, remove the ‘a’ and add a ‘b.’ Keep going until you’ve gone through the alphabet, and by the end, you should have a nice list of keywords and keyword phrases to use.

When doing keyword research, think about your audience. What keywords would they use to find you and your content? For more information on keyword research, check out my post, How to Do Keyword Research for Pinterest.

Pinterest Profile Optimization

Now that you have done some keyword research and know what keywords you want to use to for your account, it’s time to optimize your profile.

Here are the most important areas to optimize:

1) Your Pinterest Profile Display Name

We have 65 characters to play with here, and we want to add one of your top keywords that describes what you do and what type of content you create. Here are a couple of examples:

Kara | Home Decor Candles and Gifts – okay
Kara | Home Decor Inspiration & Gifts – better
Hannah | Mindset Coach for Women – okay
Hannah | Personal Development & Mindset Tips – better

2) About Your Profile Bio Section

This field allows 160 characters and should include the most relevant keywords, plus gives the reader (and Pinterest) an idea about what you do.

Here are a couple of examples for the above profile examples:

Home decor ideas and inspiration for creating a home you love. Gift ideas and soy candles for every special event, party, or celebration.
Helping women who are struggling with personal development, overcoming mindset obstacles, and wanting to live a happier life.

3) Your Board Titles

Your Pinterest board titles should be descriptive and include keywords. Think about what board titles and keywords fit your content and consider what other boards your audience would be interested in.

For example, a mom blogger who focuses on kid’s crafts might also have boards on parenting tips, motherhood quotes, etc. Those boards won’t fit their content but do fit with their target audience.

Don’t make your board title kitschy. That will not help Pinterest or your followers know what the board is about. Keep it simple and straightforward.

For example, use the board name Vegetarian Recipes instead of Veggie Yum.

4) Your Board Descriptions

Your board descriptions should not only include keywords but also offer value to your followers. Your board descriptions should be written in sentence form, not just a string of keywords, as Pinterest would consider that keyword stuffing.

You want to make sure that the boards you create have content worth following and are relevant to the topics they’re about, as well.

Conclusion

Need help setting up and optimizing your Pinterest profile and account? Schedule a call with me today!

Pinterest for Business, pinterest marketing, Pinterest Tips

What to do When Your Pinterest Stats Drop

March 16, 2022
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This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

It can be so disheartening when you start to notice your Pinterest stats dropping. You might see a substantial but slow decrease or just a rapid drop altogether. Either way, it can be upsetting to see that dreadful drop in your stats after all that time and energy spent and growth gained. Here are several reasons why your Pinterest stats might drop and what you can do to fix the problem!

Why would my Pinterest stats suddenly drop?

I love Pinterest, but there has been a problem with spam on the platform in the past. Because of this, Pinterest’s spam filters are on high alert, and good accounts sometimes get caught up in the mix. If your domain is flagged or your account was deactivated for suspected spam, it can take a bit of time for your stats to recover.

Whether you are rebounding after a mistaken suspension or flag or something else is happening, these tips will help you get your account and growth back on track.

The first question to ask

Is your content seasonal? For example, if you primarily sell things or create content related to weddings, you might have noticed a dip in your traffic and analytics while weddings were postponed during COVID-19. That’s to be expected unless you switched your strategy and started using content and keywords that were trending even more – such as elopements, intimate weddings, or small weddings.

Is most of your top content related to a holiday or specific time of year? Are you noticing a drop during certain seasons? Most people will notice a shift in stats during certain seasons. This is normal. One way to help combat this is to figure out a way to reach your ideal client during those off seasons that your content isn’t currently reaching.

Dive into your analytics

Don’t just rely on your Pinterest analytics, either. Dive deep into your Google Analytics and where all of your Pinterest traffic was landing before the drop in traffic happened. If it was mostly going to the same landing page, it’s possible you had a pin go viral, and it slowly dropped off.

That’s why we focus on consistent growth vs. going viral. Going viral is great, but it can disappear just as quickly as it happened. Consistent growth over time is where the magic happens.

Change up your keywords

When your stats start to dip, it’s usually a good time to do additional keyword research for your account, boards, and pin descriptions. You’ll also want to take a look at the Pinterest Trends Tool to see how those keywords are currently trending.

Another great keyword tool to use is PinInspector. I use this all the time for my client’s accounts. It gives you a ton of detailed information you can use to drive your keyword strategy.

Stay consistent and have patience

I talk about this all of the time – Pinterest is a visual search engine. This means that consistency and a long-term strategy are essential for success. If all else fails, keep at it. Keep creating new content, new pin designs, testing, and doing additional keyword research.

There are always seasonal ebbs and flows with Pinterest. Most businesses always see a dip during certain months, but it shouldn’t be anything huge. Don’t worry about an occasional dip or drop in stats or monthly views.Things can change quickly on Pinterest, so just hold tight.

That’s why I create monthly analytics reports for my Pinterest clients. Worrying about your analytics and stats in any smaller window can just drive you crazy, especially on Pinterest. If you continue to see a huge or fairly consistent drop for several months in a row, it might be time to re-strategize.

blogging, email marketing, Pinterest for Business, pinterest marketing, Pinterest Tips

How to Use Pinterest to Grow Your Email List

January 31, 2022
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Do you have the number of email subscribers that you want? If you are like most small businesses, the answer is no. Email marketing is a powerful way to grow your customer base and revenue because it provides constant exposure to your business. In today’s post, I am going to show you how to grow your email list using Pinterest.

Promote your opt-ins

If you have a standalone landing page for your opt-in freebie or lead magnet (free or paid), make sure to create several pin designs on a consistent basis to share on Pinterest. Don’t forget that you can use different pin formats to promote your lead magnets – static pins, video pins, and idea pins.

Use opt-in popups

As your Pinterest account grows, you’ll be getting more eyes on your website and landing pages. The easiest way to make the most out of this new traffic and get people on your email list is by adding a popup on your website for your email list.

We want to make it as easy as possible for your website visitors to sign up for your email list and become an email subscriber! If you hate popups, you can create a less intrusive one,, like an exit popup that only comes up when someone is about to close out the tab and leave your website.

Add email opt-in forms within your
blog posts

If you are using blogging as a part of your content marketing strategy (which I recommend) and sharing pins on Pinterest that lead to your blog posts, it’s time to incorporate your email marketing into those posts a bit more. Make sure you have added a relevant email opt-in form within your blog posts to promote your lead magnets and encourage email subscribers. Below is an example of an opt-in that can be added to blog posts. This is an actual opt-in of mine.

Conclusion

Pinterest is a great tool for growing your email list and getting more people into your sales funnel. There are so many ways to implement minor tweaks to your website to incorporate email marketing a little more.

Are you using your Pinterest traffic to grow your email list? Hopefully, this post has given you a few extra email marketing tips.

Pinterest Tips

1. Create a vertical image

2. Make your brand the focus

3. Include your logo or website on every pin

4. Add text overlays

5. Optimize your pin copy

6. Check your link

It boils down to 3 key things:

💻 CONSISTENCY

💻 OPTIMIZATION

💻 STRATEGY

Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

Conclusion

1. Keep away from the edges

2. Stay away from hard to read fonts

3. Use contrasting colors

4. Use relevant, eye catching images

5. Add your logo or URL

Conclusion

How often do you need to do keyword research on Pinterest?

Three ways to do keyword research on Pinterest.

Conclusion

Pinterest for Podcasters

Pinterest is a very visual platform; it is a visual search engine, after all. That visual aspect makes it perfect for creating 3-5 pin design templates that you can easily re-use for each new podcast episode.

Fresh Content

Do people really discover podcasts on Pinterest?

Yes! Even though Pinterest is visual, people are also looking for information. That’s why podcast episodes can do so well on the platform. You can reach new audiences, build your subscribers, and ultimately grow your podcast through Pinterest.

Here are a few tips specifically for podcasters using Pinterest:

1) Make sure you claim your domain.

2) Create and link show notes on your website.

3) Create 3-5 new pin designs for each episode.

Conclusion

Why pin descriptions are so important

Writing pin descriptions containing the right keywords is important for two reasons:

Change up your pin descriptions

Finding Pinterest keywords

Grow your Pinterest account

Pinterest keywords & keyword research

Pinterest Profile Optimization

1) Your Pinterest Profile Display Name

2) About Your Profile Bio Section

3) Your Board Titles

4) Your Board Descriptions

Conclusion

Why would my Pinterest stats suddenly drop?

The first question to ask

Dive into your analytics

Change up your keywords

Stay consistent and have patience

Promote your opt-ins

Use opt-in popups

Add email opt-in forms within yourblog posts

Conclusion

Add email opt-in forms within your
blog posts