Pinterest for Business, pinterest marketing, Pinterest Tips

Overcome Misunderstandings About Pinterest Traffic Generation

July 5, 2023
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Pinterest has become a game-changer for service-based businesses aiming to drive traffic and high-quality leads to their websites. However, navigating the Pinterest marketing landscape can be full of misconceptions and misunderstandings that could stall your traffic growth.

Many business owners find themselves entangled in the web of ‘Pinterest best practices’ they believe they ‘must’ follow or the ‘proven strategies’ they ‘should’ adopt. But the reality is, not all popular advice yields the desired results, and in many cases, these misunderstood concepts can actually lead to counterproductive efforts.

If you’re feeling overwhelmed or stuck with your Pinterest marketing strategy, it’s time to shed some light on the situation. This blog post is designed to help you overcome misunderstandings about Pinterest traffic generation and guide you to practices that will truly help grow your business.

By unearthing and tackling these misconceptions, you can empower your Pinterest marketing efforts, paving the way for the traffic and lead growth your business deserves!

Misunderstanding the Purpose of Pinterest

Many people view Pinterest as just another social media platform, but it’s much more than that. Pinterest is a powerful search engine where users actively search for inspiration, ideas, and solutions. It’s not about posting updates or sharing personal moments like other social media platforms. Instead, it’s about creating valuable and visually appealing content that resonates with your target audience, driving traffic to your website, and ultimately converting leads into customers. By understanding the true purpose of Pinterest, you can harness its unique features to expand your reach, increase brand awareness, and grow your business effectively.

Overlooking the Power of Keywords

Overlooking the power of keywords on Pinterest is a missed opportunity to enhance the visibility and effectiveness of your content. Keywords play a crucial role in helping Pinterest understand the context and relevance of your pins, making it easier for users to discover your content when they search for related topics. By doing thorough keyword research and incorporating relevant keywords into your pin descriptions, titles, and boards, you can optimize your content for better search visibility.

Ignoring the power of keywords means possibly missing out on valuable organic traffic and limiting the reach of your content. By embracing the power of keywords on Pinterest, you can unlock new opportunities to attract your target audience, increase engagement, and drive more traffic to your website or blog.

Thinking More Pins Equal More Traffic

Thinking that more pins automatically translate to more traffic on Pinterest is a common misconception. While it’s important to maintain an active presence and consistently share quality content, the focus should be on quality rather than quantity. Simply flooding your account with a high volume of pins may not necessarily result in increased traffic or engagement. Instead, it’s crucial to prioritize creating valuable, visually appealing pins that resonate with your target audience and align with their interests.

By focusing on the quality of your pins, optimizing them for search, and strategically targeting relevant keywords and topics, you can drive targeted traffic and engagement, ultimately leading to more meaningful results for your business. Remember, it’s not about the quantity of pins, but the quality that truly makes an impact on Pinterest.

Ignoring the Need for Consistency

Ignoring the need for consistency on Pinterest can hinder your ability to build a strong and engaged following. Consistency is key in establishing your brand identity, maintaining visibility, and fostering trust with your audience. By neglecting to consistently share valuable content, you risk becoming forgotten or overlooked amidst the vast amount of content on the platform. Aim to develop a consistent posting schedule and stick to it, ensuring that you always deliver high-quality and relevant pins to your audience. Regular engagement with your followers, consistently updating your boards, and staying active in relevant communities are all essential elements of building a strong presence on Pinterest. By prioritizing consistency, you can foster a loyal and engaged following, increase your reach, and ultimately drive more traffic and conversions for your business.

Overlooking the Impact of Pinterest Analytics

Overlooking the impact of Pinterest analytics can be a missed opportunity to gain valuable insights and optimize your Pinterest marketing strategy. Pinterest offers a robust analytics platform that provides key data on your pin performance, audience demographics, and engagement metrics. By analyzing these, you can identify trends, understand what content resonates with your audience, and make informed decisions to improve your Pinterest presence.

By harnessing the power of Pinterest analytics, you can refine your approach, maximize your reach, and achieve better results in terms of traffic, engagement, and conversions. Don’t overlook the valuable insights that Pinterest analytics can provide to elevate your Pinterest marketing efforts.

If you want to know how to use your Pinterest analytics like a pro, check out this blog post.

Believing in Instant Results

Believing in instant results when it comes to Pinterest marketing can lead to unrealistic expectations and disappointment. While Pinterest can be a powerful platform for driving traffic and generating leads, it’s important to understand that building a successful presence takes time and effort. It’s not a quick fix or an overnight solution. It requires consistent effort, strategic planning, and a focus on long-term growth.

Instead of expecting immediate results, it’s crucial to adopt a patient approach, consistently creating valuable content, optimizing your pins, and engaging with your audience. By setting realistic expectations and understanding that success on Pinterest is a gradual process, you can stay motivated, make data-driven decisions, and steadily build your Pinterest presence to achieve sustainable and impactful results for your business. Remember, it’s a marathon, not a sprint, and the rewards will come with persistence and dedication

In Conclusion

Pinterest marketing is a powerful asset for service-based businesses looking to drive traffic and quality leads to their websites. However, it’s crucial to navigate this landscape with a clear understanding, separating the misconceptions from the realities. By addressing and overcoming these top 6 misunderstandings about Pinterest traffic generation, you can effectively leverage Pinterest’s full potential.

Remember, it’s not just about pinning more; it’s about strategic use of keywords, high-quality visuals, understanding user behavior, consistency, and using analytics to refine your approach. With these insights, you’re better equipped to build a robust Pinterest presence and catapult your business to new heights. Embrace the journey of Pinterest marketing, and you’ll find it a rewarding path to sustainable growth.

Craving more insights on Pinterest marketing? Eager to continue debunking Pinterest myths and optimizing your strategy? Sign up for our email list! Not only will you receive further tips and guidance on harnessing the power of Pinterest, but you’ll also get the latest strategies that could save you hours of trial and error. Join our email community today and take one step closer to mastering Pinterest traffic generation, transforming viewers into quality leads, and ultimately converting those leads into loyal clients. Don’t let misconceptions hold you back. Turn your Pinterest platform into a traffic-driving machine starting today!

pinterest marketing, Pinterest Tips

Are Hashtags Relevant on Pinterest anymore?

June 14, 2023
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For years, hashtags have been seen as a crucial tool for increasing visibility on social media platforms. These little symbols have helped users find the exact content they were searching for, by turning simple words and phrases into searchable links. But are hashtags relevant on Pinterest anymore? They were, until February of 2022. And yet, despite this change being over a year ago, I still see hashtags being used on new pins every week.

Why Pinterest Ditched Hashtags

So, why did Pinterest break up with hashtags? Well, it’s all about understanding how we, the users, engage with the platform. Unlike Twitter or Instagram, where hashtags are used to direct us to the content we want, Pinterest is a search engine. We type in what we’re looking for, just like we would on Google. That’s why keywords in descriptions are now so important on Pinterest.

In June of 2022, the Pinterest for Business YouTube channel posted their Idea Ads Webinar. In that webinar, this question was asked about hashtags, “Are hashtags out of from recommended best practices?”

Amy, one of the presenters, answered with, “Hashtags aren’t really a prevalent thing on Pinterest… So, if hashtags are part of your larger campaign strategy or campaign message, include them, but they are not going to drive anywhere. So, stay away from hashtags because it’s not an authentic functionality or feature on Pinterest.”

The Shift to More Organic Discovery

With hashtags out of the picture, Pinterest decided to focus more on organic content discovery. This shift has made Pinterest more user-centric, putting content and context at the heart of discovery.

For businesses and creators, this means less hashtag brainstorming and more crafting of enticing, keyword-rich descriptions. This means we need to focus more on the quality of the Pin and how relevant it is to us. A well-thought-out description with the right keywords can be amazing for a Pin’s visibility.

What is the community saying?

Most of us are finding the absence of hashtags a breath of fresh air. It’s like spring cleaning for our feeds – no more hashtag clutter, just the stuff we love. By focusing on top-notch content and keyword descriptions, you are now able to connect with a more engaged crowd.

While hashtags may still rule the roost on other platforms, on Pinterest they’ve become yesterday’s news. So if you are still using hashtags and trying to figure out the best ones to use for your business on Pinterest, you can take a break and just focus on making your descriptions have keywords that work for you.

Pinterest for Business, Pinterest Tips, pinterest tools, Summer Plannin

The Ultimate Summer Pinterest Content Guide: Tips and Tools

May 24, 2023
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Do you ever feel like the summer months just fly by, leaving you feeling like you didn’t make the most of the season? As a busy female entrepreneur, you likely understand the struggle of wanting to take time off to enjoy the sunshine, but also feeling like you can’t neglect your business. That’s where Pinterest content scheduling comes in. By creating a strategic plan for your summer Pinterest content, you can free up valuable time and energy to focus on the things that matter most to you, while still maintaining an active online presence. In this post, we’ll share our top tips and tools for creating an ultimate summer Pinterest content guide, so you can spend less time worrying about what to post and more time soaking up the sun.

Create a Content Calendar

A content calendar is a tool that helps you plan and organize your content ahead of time. When creating a content calendar for Pinterest, consider the seasonality of your content, upcoming holidays or events, and the topics that resonate with your audience. You can create a content calendar using a simple spreadsheet or use a more advanced tool like Trello or Asana.

Use scheduling tools

Pinterest scheduling tools like Tailwind or Planoly allow you to schedule your pins in advance, so you don’t have to worry about manually pinning every day. These tools also provide insights into your pin performance, such as click-through rates and engagement rates, so you can optimize your content accordingly.

Optimize your images

Pinterest is a highly visual platform, so it’s important to use high-quality, eye-catching images. When creating your pins, consider using vertical images with a 2:3 aspect ratio (ideally 1000×1500 pixels), clear and easy-to-read text overlays, and bright and bold colors that grab attention. You can also add keywords to your pin description to help your content appear in relevant search results. Images can easily be made in Canva with pre-done templates or create your own! To see 5 tips for creating eye catching pins, check out this post.

Incorporate seasonal themes

Summer is a great time to create content that’s timely and relevant to your audience. Think about incorporating seasonal themes into your Pinterest content, such as summer recipes, travel destinations, or outdoor activities. You can also use Pinterest’s Trends tool to see what’s popular on the platform and incorporate those trends into your content.

Monitor your analytics

To ensure that your Pinterest content is effective, it’s important to monitor your analytics monthly. This includes tracking your clicks, saves, and follower growth. You can use this data to adjust your Pinterest strategy as needed, such as creating more content around a particular topic. For more on how to use Pinterest like a pro, check out this blog post.

Repurpose your content

Don’t be afraid to repurpose your existing content for summer. This can include updating older blog posts, creating new graphics or images for older pins, or refreshing your product offerings to appeal to summer audiences. Repurposing your content can save you time and effort, while also keeping your content fresh and relevant.

In conclusion

Taking the time to schedule your Pinterest content for the summer can make a significant difference in your business and your life. By implementing the tips and tools outlined in this guide, you can streamline your content creation process, save time, and reduce stress. With a solid plan in place, you’ll have more time to enjoy all that summer has to offer, whether that’s spending time with family and friends or taking a well-deserved vacation. So go ahead, implement these strategies, and enjoy a stress-free summer knowing that your Pinterest presence is thriving. Happy pinning!

Business, Pinterest for Business, pinterest marketing, Pinterest Tips

How Pinterest Can Help You Boost Your Bottom Line

May 1, 2023
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Are you tired of investing in marketing efforts that yield little to no results? Do you want to boost your bottom line without breaking the bank?

Look no further than Pinterest. Pinterest is not just a platform for DIY projects and recipe inspiration – it can also be a powerful marketing tool. In this post, I’ll show you how to optimize your Pinterest profile, create compelling boards, curate content that resonates with your target audience, drive traffic and generate leads, increase conversions, and track your success with analytics. By following these tips and strategies, you can take advantage of the full potential of Pinterest and watch your business grow. It’s time to put your pins to work!

Optimizing Your Pinterest Profile

To create an effective Pinterest strategy, you need to start with the basics: optimizing your profile. A well-crafted profile is crucial for making a strong first impression on potential customers and ensuring that your content gets discovered. Start by choosing a clear and concise username that reflects your brand identity – either your name or your business name and include a keyword like you would on Instagram. Then, use a high-quality profile photo that showcases your brand’s personality. Your bio should be short and sweet, highlighting your unique value proposition and key products or services – be sure to include a keyword in this as well. Finally, make sure to include a link to your website to drive traffic to your online store or blog. By taking the time to optimize your profile, you’ll set yourself up for success in all of your Pinterest efforts. Next, let’s dive into creating compelling boards.

Creating Compelling Pinterest Boards

Once you’ve optimized your Pinterest profile, it’s time to focus on creating compelling boards that will capture your target audience’s attention. Start by brainstorming board ideas that align with your business goals, taking into account what your target audience is interested in. Make sure to give your boards descriptive and relevant names that clearly convey their purpose – don’t be cutesy here, just tell it like it is. To make your boards stand out, use high-quality images and graphics that are visually appealing and consistent with your brand’s style. Remember to keep your boards organized and easy to navigate by grouping similar content together.

By creating boards that resonate with your target audience, you’ll attract more engagement, followers, and ultimately boost your bottom line. Next, let’s explore how to curate content that resonates with your target audience.

Curating Content that Resonates with Your Target Audience

To curate content that resonates with your target audience, start by doing some research on what they’re interested in. Look at what’s trending on Pinterest and other social media platforms, as well as what your competitors are sharing. You can also survey your audience through email or social media to get a better understanding of their wants and needs. In other words, do your market research.

Once you have an idea of what your audience is looking for, create content that speaks directly to them. This could include blog posts, infographics, videos, or product photos that showcase your brand in a way that resonates with your audience. Make sure the content you create is high-quality and aligns with your brand’s values and messaging.

Remember to use keywords in your pin titles and descriptions to help your content show up in search results. You can also collaborate with influencers or other brands in your industry to reach a wider audience.

By curating content that resonates with your target audience, you’ll attract more engagement and followers on Pinterest. In the next section, we’ll explore how to leverage that engagement to drive traffic and generate leads for your business.,

Driving Traffic and Generating Leads with Pinterest

By consistently sharing valuable and relevant content on Pinterest, you can build a loyal following that engages with your brand. But how can you harness that engagement to drive traffic to your website and generate leads?

One effective strategy is to include calls-to-action in your pin images and in the descriptions, such as encouraging users to click through to your website or sign up for your email list. Additionally, you can create visually appealing lead magnets, such as ebooks or infographics, and promote them on Pinterest to attract potential customers.

Collaborating with other brands or influencers in your industry can also help you reach a wider audience and drive more traffic to your website. By working together on joint boards or promoting each other’s content, you can tap into each other’s audiences and build a mutually beneficial relationship.

By taking these steps to engage with your audience and promote your brand on Pinterest, you can increase your website traffic and generate more leads for your business. In the next section, we’ll discuss how to take your Pinterest marketing to the next level by focusing on conversion optimization.

Increasing Conversions through Effective Pinterest Marketing

If you are looking to boost your website’s bottom line, then Pinterest could be your golden ticket to success. Utilizing Pinterest to its full potential can increase your website’s traffic and generate more leads for your business. By using strategic techniques such as targeting the right audience, creating visually appealing content, and collaborating with other brands, you can attract more customers to your website.

However, engaging with your audience and promoting your brand on Pinterest is just the beginning. The ultimate goal is to increase conversions, and effective Pinterest marketing can help you achieve that. By implementing conversion optimization strategies such as improving your website’s landing pages, optimizing pins for search, and monitoring your Pinterest analytics, you can turn Pinterest users into loyal customers.

In the next section, we’ll explore how to track your Pinterest success with analytics and adjust your Pinterest marketing strategy accordingly. With the right approach, Pinterest can be a powerful tool in your marketing arsenal, driving traffic, leads, and sales to your business.

Tracking Your Pinterest Success with Analytics

To truly understand the impact of your Pinterest marketing efforts, it’s crucial to track your success with analytics. By analyzing key metrics such as clicks, saves, and engagement rates, you can gain valuable insights into the effectiveness of your Pinterest strategy.

One important metric to track is your website traffic from Pinterest. By using Google Analytics, you can easily see how many visitors come to your website from Pinterest, what pages they visit, and how long they stay. This information can help you identify which pins and boards are driving the most traffic and adjust your strategy accordingly.

Another metric to monitor is your engagement rate in Pinterest analytics. This includes metrics such as saves, likes, and comments on your pins. By tracking your engagement rate over time, you can see if your content is resonating with your audience and adjust your content strategy accordingly.

Finally, it’s important to track your conversion rate from Pinterest. This includes metrics such as the number of leads or sales generated from Pinterest referral traffic. By monitoring your conversion rate, you can see the impact of your Pinterest marketing efforts on your bottom line and adjust your strategy accordingly.

By tracking your key metrics and adjusting your Pinterest marketing strategy accordingly, you can turn Pinterest users into loyal customers, ultimately driving traffic, leads, and sales to your business.

Boost your bottom line with Pinterest

In conclusion, Pinterest is not just another platform, it’s a powerful marketing tool that can help you boost your bottom line. By optimizing your profile, creating compelling boards, curating content that resonates, driving traffic, and increasing conversions, you’ll be able to tap into its potential for growth and profits. Don’t forget to track your progress with analytics to refine your strategy and achieve better results. And remember, Pinterest is a game-changer for your business, so don’t wait any longer to get started. As the saying goes, “a picture is worth a thousand words,” and on Pinterest, it could be worth a thousand sales.

Pinterest for Business, pinterest marketing, Pinterest Tips

How to clean up your Pinterest account

April 3, 2023
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It’s time to bust out your virtual broom and dustpan because we’re talking about cleaning up your Pinterest account! Yes, you heard it right – it’s time to audit your boards and give your profile a fresh makeover just in time for Spring Cleaning!

Why Spring Clean?

Cleaning up your Pinterest account is important for several reasons:

Improved organization: When you clean up your Pinterest boards, it becomes easier to find and categorize your content. This makes it easier for your audience to navigate your profile and find the content they're looking for.
Increased engagement: An organized and visually appealing Pinterest account is more likely to attract followers and keep them engaged. This can lead to increased engagement with your content, which can ultimately lead to increased conversions and sales.
Better search visibility: When you optimize your Pinterest profile and boards with relevant keywords, it can help your content rank higher in Pinterest search results. This can make it easier for new users to discover your content and attract more traffic to your profile.
Updated branding: A cluttered Pinterest account can make it difficult to maintain a cohesive brand image. By cleaning up your boards and updating your profile, you can ensure that your branding is consistent and effectively communicates your brand's values and message.

By cleaning up your Pinterest account, you can ensure that your profile is well-organized, visually appealing, and effectively communicates your brand’s message. This can help you attract more followers, increase engagement, and ultimately achieve your marketing goals.

So how do you clean it up? By looking at the following sections:

Profile Name

Let’s start with your profile name, is it your business name and a short explanation of what you do? Or your name and a short explanation of what you do?? If not, it’s time to spruce it up!

For instance, you can add your business name and a short description of what you do, like Rise & Grind | Pinterest Marketing or Kristen | Productivity Coach.

Profile Description

Next up, your profile description. Do you have relevant keywords sprinkled throughout your sentences? Is it a true reflection of who you are and what you do? If not, it’s time to jazz it up! Add in those keywords.

An example would be “Pinterest marketing for your service based business. Grow your visibility organically through Pinterest management services.” There are keywords embedded in those sentences that will help my profile be found when people look for them.

For more information on optimizing your Pinterest profile, you can read this post.

Audit Your Boards

Now, let’s talk about those boards. Do they all have keyworded descriptions? Are they related to your niche? If not, it’s time to give them the boot! You want your boards to be closely related to your niche, so your ideal client knows what you’re talking about. For example, “Working from home is challenging, but being a work-at-home mom takes it up a notch. Check out these business tips and strategies for working from home.”

Example: “Working from home is challenging but being a work at home mom takes it up a notch. Check out these business tips and strategies for working from home.”

Review Group Boards

Last but not least, let’s review those group boards. Do they serve your niche and needs? If not, it’s time to say goodbye! And, if you’re hosting a group board, make sure your members are contributing. If not, it’s time to clean house. The same goes for your Tailwind Communities.Though group boards are not as popular anymore as they used to be, Tailwind did a great article on how to find and join group boards if you are interested.

Conclusion

To sum it up, here’s your spring cleaning list for your Pinterest account:

* Profile Name
* Profile Description
* Board Descriptions
* Group Boards

Have you spent time cleaning your Pinterest account? If not, it’s time to get started! And if you have any questions, hit me up!

Analytics, Pinterest for Business, pinterest marketing, Pinterest Tips

How to use your Pinterest analytics like a pro!

March 6, 2023
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If you’re using Pinterest for marketing, you know it’s essential to track your performance and make adjustments to your strategy to ensure success. But, where do you even begin? That’s where Pinterest Analytics comes in! With the power of analytics, you can tweak your pins for maximum success. And the cherry on top? It won’t break the bank or take up all your precious time. Read on to learn how to use your analytics like a pro and take your Pinterest strategy to the next level. Let’s get pinning!

Step 1: Claim Your Website and Enable Tracking

To access Pinterest Analytics, you must first claim your website and enable tracking. This process is quick and straightforward, and you only need to do it once. By claiming your website, you’ll have access to valuable data about your audience, such as their location, gender, and interests.

Step 2: Review Your Account Performance

After claiming your website and turning on tracking, you’ll be able to see all the juicy details on your Account Performance dashboard. This is the ultimate scorecard for your account, showing you how many times your pins have been seen (impressions), how much love they’ve received (shares and outbound clicks), and how your audience has grown (followers). Analyze the data to spot any patterns and keep tabs on your progress as you continue to rock the Pinterest world!

Step 3: Review Your Pin’s Performance

Take a closer look at your pin’s performance and see what the numbers have to say! When you dive into your pin’s analytics, you’ll get a wealth of information that can help you make informed decisions. Check out the impressions and clicks, and see how users are engaging with your content (likes, comments, shares, and more). See if your content is resonating with your target audience by looking at demographics. Don’t forget to measure your success against your own expectations. Did your pin meet (or surpass!) your goals? By taking the time to review your pin’s stats, you’ll discover which strategies are working and which ones need to be tweaked a little.

Step 4: Optimize Your Boards

What does it mean to optimize your boards? It means to “make as effective, perfect, or useful as possible”. (dictionary.com) Optimizing your Pinterest boards is an important part of growing your presence on the platform. Choose a clear and specific topic for each board: Make sure that each board has a clear and defined theme, such as “Wedding Planning,” “Fashion Trends,” or “Healthy Recipes.” Use keywords in board titles and descriptions. Using relevant keywords in your board titles and descriptions will help increase the visibility of your boards to users searching for those topics. Keep track of your boards’ performance using Pinterest’s built-in analytics tools. This will help you understand what’s working well and what can be improved. For more information on finding the best keywords for your Pinterest account, check out this blog post.

Conclusion

Tracking your Pinterest performance and strategy with data will help you optimize your presence and reach more people. With the right analytics, you can measure your Pinterest success and tweak your strategy like a pro. So, embrace the power of data and become the Pinterest master you were born to be!

creating pins, Pinterest for Business, pinterest marketing, Pinterest Tips

Tips and Tricks for Batch Creating Pin Designs

February 1, 2023
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Designing pins for Pinterest can be a time-consuming process. Luckily, there are some tips that will help you speed up the creating process. Today, I will show you 5 different tips and tricks for batch creating pin designs so your work is less stressful and more efficient!

Batch Creating Pin Designs - How To

1) Repurpose Your Content

An easy way to have loads of fresh pin designs to share on Pinterest is to make sure you are repurposing your content from other channels. Did you create an awesome Instagram reel? Share it on Pinterest as an idea pin.

Did you create an awesome IGTV video? Upload it to Pinterest as a video pin.

The content that is created for your other social platforms should be shared with the world in different forms. Repurposing pins out of this content will help to promote your business while also creating new fresh designs every day! (Don’t forget to change the format to a 2:3 ratio – 1000 x 1500.)

2) Use Canva Templates

Using Canva Templates is an easy way to batch-create pin designs and save yourself so much time. You can purchase templates, use Canva’s built-in templates, or make your own!

Pin designs are one of the best ways to promote your business because they create brand awareness. Creating pins in bulk is a great way to streamline this process.

3) Change Up Fonts and Text

Pin designs should be eye-catching, but they also need to have meaning or provide some sort of call-to-action. Adjust your templates by swapping out the fonts or text. Here’s an example of a couple of different headlines that I could use on pin designs for this blog post:

The Best Ways to Save Time and Batch Your Pin Designs
5 Secrets for Creating Pin Designs That Convert Quickly
Pin Designs: The Key to Saving Time With Your Pinterest Marketing Strategy
5 Tips and Tricks for Batch Creating Pin Designs

Testing and batch creating pin designs with various headlines is a great way to see which kind of wording resonates most with your audience.

4) Batch Different Template Types

Test and try batching your content using different template types for your pin designs. Create templates for video pins, pins with animations, or even templates for infographics as an added method for testing your designs.

5) Don’t Be Afraid to Test

You want your pin designs to stay on brand, but Pinterest is one platform that you should test various styles, colors within your brand, imagery, and fonts. This gives you a chance to see what resonates most with your ideal clients.

Conclusion

These 5 tips and tricks will help you batch create more fresh pin designs so you will always have content for your Pinterest marketing strategy. If you have any Pinterest questions or want to outsource your Pinterest management, check out my services page and let’s chat!

branding your business, Canva, creating pins, Keywords, Pinterest for Business, pinterest marketing, Pinterest Tips

6 Tips for pinning to Pinterest

January 23, 2023
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You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

1. Create a vertical image

The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online.

For tips on how to create eye catching pins, check out this blog post.

2. Make your brand the focus

Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

3. Include your logo or website on every pin

Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by product icons.

4. Add text overlays

Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

5. Optimize your pin copy

Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

6. Check your link

Make sure that your links work properly and that the page loads quickly.

By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

Marketing, Pinterest for Business, pinterest marketing, Pinterest Tips

Are you struggling to get results from Pinterest?

October 10, 2022
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Frustrated with Pinterest?

One thing I hear from clients when we start working together is how they’ve been struggling to see results from using Pinterest for their business. And I get it! Pinterest is a really valuable and rewarding platform, but, there are so many things that can make or break your success.

It boils down to 3 key things:

💻 CONSISTENCY

With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results.

Pinterest is a long-term strategy, and most people tend to get discouraged if they don’t see results right away and stop pinning consistently.

💻 OPTIMIZATION

You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience.

Pinterest won’t know who to show your content to if you aren’t using the right keywords and doing keyword research! To read how to optimize your profile, check out this post. You can also read this post to see how to optimize your pin descriptions for Pinterest.

💻 STRATEGY

Strategy is a HUGE part of what I do for my clients and every account is different, but we dive heavily into your specific analytics and content marketing strategy. We need to always be open to testing, tweaking, and adjusting your strategy as needed to keep up with the algorithm changes, too.

Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

Marketing, Pinterest for Business, pinterest marketing, Pinterest Tips, pinterest tools

Leaning into the seasons

October 3, 2022
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It’s the holidays and people are searching for everything Christmas and New Years related right now. When posting on any platform, but especially Pinterest, leaning into the seasons is super important.

Here is an example of what leaning into the season can do for your Pinterest account. It’s nice to see proof that this works!

The image below shows the impressions (eyes on the pin) and engagement (clicks, saves) from this client for the month of October last year. This client had seen a bit of a decline for the previous two months and we were trying to figure out what to do.

By leaning into Christmas and the upcoming season early and often, this client has been able to see growth in the month of November.

Because this client posts multiple times in a month and tries to give their ideal client what they want, she continued to see growth in December as well as seen below.

Conclusion

The KEY to Pinterest is giving your client what they are searching for, leaning into the seasons, and CONSISTENCY.

Want results like this but don’t know how? Contact me today and let’s chat! I CAN HELP!

Pinterest Tips

Misunderstanding the Purpose of Pinterest

Overlooking the Power of Keywords

Thinking More Pins Equal More Traffic

Ignoring the Need for Consistency

Overlooking the Impact of Pinterest Analytics

Believing in Instant Results

In Conclusion

Why Pinterest Ditched Hashtags

The Shift to More Organic Discovery

What is the community saying?

Create a Content Calendar

Use scheduling tools

Optimize your images

Incorporate seasonal themes

Monitor your analytics

Repurpose your content

In conclusion

Optimizing Your Pinterest Profile

Creating Compelling Pinterest Boards

Curating Content that Resonates with Your Target Audience

Driving Traffic and Generating Leads with Pinterest

Increasing Conversions through Effective Pinterest Marketing

Tracking Your Pinterest Success with Analytics

Boost your bottom line with Pinterest

Why Spring Clean?

Profile Name

Profile Description

Audit Your Boards

Review Group Boards

Conclusion

Step 1: Claim Your Website and Enable Tracking

Step 2: Review Your Account Performance

Step 3: Review Your Pin’s Performance

Step 4: Optimize Your Boards

Conclusion

Batch Creating Pin Designs - How To

1) Repurpose Your Content

2) Use Canva Templates

3) Change Up Fonts and Text

4) Batch Different Template Types

5) Don’t Be Afraid to Test

Conclusion

1. Create a vertical image

2. Make your brand the focus

3. Include your logo or website on every pin

4. Add text overlays

5. Optimize your pin copy

6. Check your link

It boils down to 3 key things:

💻 CONSISTENCY

💻 OPTIMIZATION

💻 STRATEGY

Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

Conclusion

GET YOUR FREE planning for success guide!

Hi, I’m April, your Pinterest Strategist!