pinterest tips

  • analytics, Pinterest for Business, pinterest marketing, pinterest tips

    How to use your Pinterest analytics like a pro!

    If you’re using Pinterest for marketing, you know it’s essential to track your performance and make adjustments to your strategy to ensure success. But, where do you even begin? That’s where Pinterest Analytics comes in! With the power of analytics, you can tweak your pins for maximum success. And the cherry on top? It won’t break the bank or take up all your precious time. Read on to learn how to use your analytics like a pro and take your Pinterest strategy to the next level. Let’s get pinning!

    How to Use Pinterest Analytics Like a Pro!

    Step 1: Claim Your Website and Enable Tracking

    To access Pinterest Analytics, you must first claim your website and enable tracking. This process is quick and straightforward, and you only need to do it once. By claiming your website, you’ll have access to valuable data about your audience, such as their location, gender, and interests.

    Step 2: Review Your Account Performance

    After claiming your website and turning on tracking, you’ll be able to see all the juicy details on your Account Performance dashboard. This is the ultimate scorecard for your account, showing you how many times your pins have been seen (impressions), how much love they’ve received (shares and outbound clicks), and how your audience has grown (followers). Analyze the data to spot any patterns and keep tabs on your progress as you continue to rock the Pinterest world!

    Pinterest Analytics Overview

    Step 3: Review Your Pin’s Performance

    Take a closer look at your pin’s performance and see what the numbers have to say! When you dive into your pin’s analytics, you’ll get a wealth of information that can help you make informed decisions. Check out the impressions and clicks, and see how users are engaging with your content (likes, comments, shares, and more). See if your content is resonating with your target audience by looking at demographics. Don’t forget to measure your success against your own expectations. Did your pin meet (or surpass!) your goals? By taking the time to review your pin’s stats, you’ll discover which strategies are working and which ones need to be tweaked a little.

    Step 4: Optimize Your Boards

    What does it mean to optimize your boards? It means to “make as effective, perfect, or useful as possible”. (dictionary.com) Optimizing your Pinterest boards is an important part of growing your presence on the platform. Choose a clear and specific topic for each board: Make sure that each board has a clear and defined theme, such as “Wedding Planning,” “Fashion Trends,” or “Healthy Recipes.” Use keywords in board titles and descriptions. Using relevant keywords in your board titles and descriptions will help increase the visibility of your boards to users searching for those topics. Keep track of your boards’ performance using Pinterest’s built-in analytics tools. This will help you understand what’s working well and what can be improved. For more information on finding the best keywords for your Pinterest account, check out this blog post.

    Conclusion

    Tracking your Pinterest performance and strategy with data will help you optimize your presence and reach more people. With the right analytics, you can measure your Pinterest success and tweak your strategy like a pro. So, embrace the power of data and become the Pinterest master you were born to be!

    Prep your website for Pinterest optin
  • creating pins, Pinterest for Business, pinterest marketing, pinterest tips

    Tips and Tricks for Batch Creating Pin Designs

    Designing pins for Pinterest can be a time-consuming process. Luckily, there are some tips that will help you speed up the creating process. Today, I will show you 5 different tips and tricks for batch creating pin designs so your work is less stressful and more efficient!

    Maximizing Efficiency with Batch Pin Design Creation

    Batch Creating Pin Designs - How To

    1) Repurpose Your Content

    An easy way to have loads of fresh pin designs to share on Pinterest is to make sure you are repurposing your content from other channels. Did you create an awesome Instagram reel? Share it on Pinterest as an idea pin.

    Did you create an awesome IGTV video? Upload it to Pinterest as a video pin.

    The content that is created for your other social platforms should be shared with the world in different forms. Repurposing pins out of this content will help to promote your business while also creating new fresh designs every day! (Don’t forget to change the format to a 2:3 ratio – 1000 x 1500.)

    2) Use Canva Templates

    Using Canva Templates is an easy way to batch-create pin designs and save yourself so much time. You can purchase templates, use Canva’s built-in templates, or make your own!

    Pin designs are one of the best ways to promote your business because they create brand awareness. Creating pins in bulk is a great way to streamline this process.

    3) Change Up Fonts and Text

    Pin designs should be eye-catching, but they also need to have meaning or provide some sort of call-to-action. Adjust your templates by swapping out the fonts or text. Here’s an example of a couple of different headlines that I could use on pin designs for this blog post:

    • The Best Ways to Save Time and Batch Your Pin Designs
    • 5 Secrets for Creating Pin Designs That Convert Quickly
    • Pin Designs: The Key to Saving Time With Your Pinterest Marketing Strategy
    • 5 Tips and Tricks for Batch Creating Pin Designs

    Testing and batch creating pin designs with various headlines is a great way to see which kind of wording resonates most with your audience.

    4) Batch Different Template Types

    Test and try batching your content using different template types for your pin designs. Create templates for video pins, pins with animations, or even templates for infographics as an added method for testing your designs.

    5) Don’t Be Afraid to Test

    You want your pin designs to stay on brand, but Pinterest is one platform that you should test various styles, colors within your brand, imagery, and fonts. This gives you a chance to see what resonates most with your ideal clients.

    Conclusion

    These 5 tips and tricks will help you batch create more fresh pin designs so you will always have content for your Pinterest marketing strategy. If you have any Pinterest questions or want to outsource your Pinterest management, check out my services page and let’s chat!

  • branding your business, Canva, creating pins, Keywords, Pinterest for Business, pinterest marketing, pinterest tips

    6 Tips for pinning to Pinterest

    You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    tips for pinning to pinterest - 6 easy tips to follow

    1. Create a vertical image

    The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online. Grab 30 days of the pro version FREE with this link.

    For tips on how to create eye catching pins, check out this blog post.

    2. Make your brand the focus

    Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

    3. Include your logo or website on every pin

    Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by  product icons.

    4. Add text overlays

    Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

    5. Optimize your pin copy

    Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

    6. Check your link

    Make sure that your links work properly and that the page loads quickly.

    By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

  • Marketing, Pinterest for Business, pinterest marketing, pinterest tips

    Are you struggling to get results from Pinterest?

    Frustrated with Pinterest?

    One thing I hear from clients when we start working together is how they’ve been struggling to see results from using Pinterest for their business. And I get it! Pinterest is a really valuable and rewarding platform, but, there are so many things that can make or break your success.

    It boils down to 3 key things:

    💻 CONSISTENCY

    With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results.

    Pinterest is a long-term strategy, and most people tend to get discouraged if they don’t see results right away and stop pinning consistently.

    💻 OPTIMIZATION

    You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience.

    Pinterest won’t know who to show your content to if you aren’t using the right keywords and doing keyword research! To read how to optimize your profile, check out this post. You can also read this post to see how to optimize your pin descriptions for Pinterest.

    💻 STRATEGY

    Strategy is a HUGE part of what I do for my clients and every account is different, but we dive heavily into your specific analytics and content marketing strategy. We need to always be open to testing, tweaking, and adjusting your strategy as needed to keep up with the algorithm changes, too.

    Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

  • Marketing, Pinterest for Business, pinterest marketing, pinterest tips, pinterest tools

    Leaning into the seasons

    It’s the holidays and people are searching for everything Christmas and New Years related right now. When posting on any platform, but especially Pinterest, leaning into the seasons is super important.

    Here is an example of what leaning into the season can do for your Pinterest account. It’s nice to see proof that this works!

    The image below shows the impressions (eyes on the pin) and engagement (clicks, saves) from this client for the month of October last year. This client had seen a bit of a decline for the previous two months and we were trying to figure out what to do.

    october pinterest stats

    By leaning into Christmas and the upcoming season early and often, this client has been able to see growth in the month of November.

    november pinterest stats

    Because this client posts multiple times in a month and tries to give their ideal client what they want, she continued to see growth in December as well as seen below.

    december pinterest stats

    Conclusion

    The KEY to Pinterest is giving your client what they are searching for, leaning into the seasons, and CONSISTENCY.

    Want results like this but don’t know how? Contact me today and let’s chat! I CAN HELP!

  • creating pins, pinterest marketing, pinterest tips

    5 Tips for Creating Eye-Catching Pins

    If you have a blog or business, you want to be on Pinterest. There are currently over 433 million users and climbing on this visual search engine. So with all those users, how do you stand out in the crowd and stop the scroll? Here are 5 tips for creating eye-catching pins!

    1. Keep away from the edges

    When designing an eye-catching pin, it’s important to keep things away from the edges. Don’t run your text right to the edge of the pin. This makes a pin hard to read and could get cut off when you go to post it. Here are two examples using the same pin design, but the one on the left runs the text right to the edge and the one on the right does not, making it easier to read right away. Also note how the edges of the white words, “traffic” and “freebies”, are pushing the edge of the teal boxes in the image on the left, but are centered nicely in the boxes on the right image. All of this leads to a more cohesive, easily readable image.

    2. Stay away from hard to read fonts

    Most of us love to play with fonts when creating pins for Pinterest, however, some fonts are hard to read from a distance. This makes it hard to catch your reader’s attention and make them want to click on your image. The following examples show a pin image with a hard to read font and that same image created with a better font.

    While the font on the left is a pretty font, it does not make it easy to read. The font on the right is easier to read and will catch the pinner’s attention easier.

    3. Use contrasting colors

    When creating pins, be sure to choose colors that contrast nicely with each other. Beautiful pins are part of the appeal when clicking through in Pinterest. Choosing colors that do not go together will often cause pinners to continue to scroll. The examples below show the difference between a pin that is not cohesive and harder to read and a pin that will stop the scroll.

    Another thing to note about colors is that if your fonts are all black, it’s hard for the reader to see what is important on the pin.

    If nothing stands out, nothing stands out.

    4. Use relevant, eye catching images

    As you are building your pin template, be sure to choose images that not only fit within your niche, but also fit for the pin title. If you create a pin, for example, for social media tips and you add an image of two kids playing, the pin will be confusing.

    Also note that an image on the pin does not have to be spot on, but it does need to be relevant. See the examples below.

    5. Add your logo or URL

    The final tip is to add your logo or URL to your pin. Too many pins are stolen and used by other people on their own site or they are used to lead to a spam URL. By adding your logo or URL to your pin image, the reader is able to see where to go to look for that content. It also helps cut down on theft.

    Conclusion

    By following these tips for creating eye-catching pins you will increase the chances of having pinners click through to your site to read the information you are conveying.

    To see how to add a pin to Pinterest, head over to this Pinterest help page.

    One final tip – add at least one keyword in your pin image. Pinterest’s algorithm now combs through pin images for keywords as well. Use that same keyword in your pin description as well to increase your chances of being found by the people looking for your content. To read more about creating pin descriptions, check out this post.

  • Keywords, pinterest marketing, pinterest tips

    The Best Ways to do Keyword Research on Pinterest

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

    Image of woman on phone and looking at laptop with title on image

    How often do you need to do keyword research on Pinterest?

    If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

    However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

    Three ways to do keyword research on Pinterest.

    Manual Research

    The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

    You can also do the alphabet soup method for additional recommendations. For example, if you are a mindset coach and write about mindset a lot, type ‘mindset a’ to see what auto-completes, then type ‘mindset b’ and continue through the whole alphabet. The downside to this method is that it is ultimately time consuming as you are doing things manually.

    Pinterest Trends Tool

    The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

    Combine this tool with the manual research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

    PinInspector App

    The PinInspector app is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

    The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter and wait for the magic to reveal all the words you could possibly want and need. PinInspector also has a trends tool based on the Pinterest Trends Tool.

    The PinInspector app has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

    Conclusion

    There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to use Pinterest-specific methods for your keyword research. How pinners search for things can be entirely different than how people search Google.

    I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

  • Pinterest for Business, pinterest marketing, pinterest tips, podcast

    How to Use Pinterest to Promote Your Podcast

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Podcasts are very popular these days, and there is no sign of them slowing down anytime soon. But what do you do if you want to promote your podcast? Podcasting isn’t just about promoting yourself but also finding new listeners and engaging with them on social media. One platform that can help you achieve all this is Pinterest.

    Every podcast episode you record, edit, and create should be promoted as much as possible on different channels to help grow your audience. It’s actually surprising how many podcast hosts aren’t using Pinterest as a part of their podcast promotion strategy.

    How to Grow Your Podcast Using Pinterest

    Pinterest for Podcasters

    Pinterest is a very visual platform; it is a visual search engine, after all. That visual aspect makes it perfect for creating 3-5 pin design templates that you can easily re-use for each new podcast episode.

    Just change the text and photo, and it’s ready to go as a fresh pin on Pinterest! Repurposing makes adding Pinterest into your podcast promotion tasks simple.

    Fresh Content

    Another massive benefit to using Pinterest and why podcasts are perfect for Pinterest is its fresh content. Pinterest loves fresh pins and fresh content, and if you are publishing a new podcast episode every week or bi-weekly, that’s a unique URL for Pinterest to share with your audience and new audiences.

    Do people really discover podcasts on Pinterest?

    Yes! Even though Pinterest is visual, people are also looking for information. That’s why podcast episodes can do so well on the platform. You can reach new audiences, build your subscribers, and ultimately grow your podcast through Pinterest.

    Here are a few tips specifically for podcasters using Pinterest:

    1) Make sure you claim your domain.

    This is important to view all of your analytics and see all of the traffic coming your way. Claiming your domain ensures that your website is connected to your Pinterest account if anyone else shares a pin from your domain.

    2) Create and link show notes on your website.

    When it comes to Pinterest, we want to drive traffic to your website, not directly to your Apple or Spotify episode links. That’s why you need to have show notes for each episode on your website and link your pin designs to that URL.

    3) Create 3-5 new pin designs for each episode.

    When you create 3-5 pin designs (remember to create templates to make this easier) for each new episode, you also want to space those pins out. Don’t pin them to Pinterest all at once! Since they are all going to the same landing page, that could be seen as spammy. A better practice is to schedule them throughout the month and space them out. I highly recommend using Tailwind for your Pinterest scheduling. Their scheduler and interval scheduling features make it a lot easier to schedule your content to go out when you want. For help writing those pin descriptions, see my blog post How to Write Optimized Pin Descriptions.

    Conclusion

    Hopefully, these tips have helped you brainstorm some ideas on promoting your podcast on Pinterest and incorporating it into your podcast marketing strategy. If you have any questions or want to hand off your Pinterest management entirely, reach out and let’s chat!

  • creating pins, Keywords, Pinterest for Business, pinterest marketing, pinterest tips

    How to Write Optimized Pin Descriptions

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Pinterest is one of the fastest-growing social media platforms, and pin descriptions are a crucial part of any pin. If you want to grow your audience on Pinterest, pin descriptions are an important place to start. With so many people using Pinterest, pin descriptions can help ensure that the right people will see your pins. Let’s talk about how to write optimized pin descriptions and how it can help promote engagement with potential customers!

    How to Write Optimized Pin Descriptions

    Why pin descriptions are so important

    Writing pin descriptions containing the right keywords is important for two reasons:

    1. It helps the Pinterest algorithm understand what your pin is about.
    2. It helps your audience find your content since you are using the keywords they are searching for.

    As a visual search engine, your pin images are what generates interest and gets people clicking on your pin, but the description is they found your pin in the first place. That’s why keywords are such an important part of a great Pinterest strategy.

    Change up your pin descriptions

    If you are creating 3-5 pin images for each new post or piece of content, you want to craft a new pin description for each image. You can vary the keywords used in each description, allowing you to have a bigger reach for that pin and giving you a chance to test which keywords seem to work better. Vary those keywords out by tweaking your pin descriptions a bit for each pin, there is no need to write an entirely new description.

    For example, with this post, I want to target one pin description with the keywords “Pinterest marketing tips” and then the next one with “Pinterest marketing hacks.” I can craft one optimized description and then tweak the keywords slightly. You don’t want to always target only five keywords, so switch it up a bit!

    Finding Pinterest keywords

    I’ve talked about keywords a lot in this post. But, how do you find the perfect keywords to use in your descriptions?

    There are a lot of methods for doing Pinterest keyword research, but here are a few of my favorites:

    1) Manual Research Using the Pinterest Search Bar
    Make sure the search bar is set to ‘All Pins’ first as it usually defaults to ‘Your Pins’ and then start typing. You can make a note of any relevant keywords that drop down and make sense for your content.

    2) Pinterest Trends Tool
    You can also use the Pinterest Trends Tool to perform keyword research and see how phrases and keywords are currently trending on Pinterest.

    3) The final way you can complete keyword research is using PinInspector.
    I use this software daily to help me get the best keywords for my clients. PinInspector helps you quickly generate hundreds of top popular keywords directly from the Pinterest autosuggest engine. With Pin Inspector you’ll always have fresh keyword ideas at your fingertips. Use these powerful high-converting keywords in your board names, pin titles, hashtags, and more!PinInspector is normally a one time, lifetime access for $67, but if you use the code PIN20, you can get it for only $47. Grab PinInspector now. (This is my affiliate link, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.)

    Grow your Pinterest account

    Want more help with your Pinterest optimization and marketing strategy? Visit my services page to learn more about how I help my clients tap into the power of Pinterest.