pinterest marketing

  • How to use your Pinterest analytics like a pro!

    If you’re using Pinterest for marketing, you know it’s essential to track your performance and make adjustments to your strategy to ensure success. But, where do you even begin? That’s where Pinterest Analytics comes in! With the power of analytics, you can tweak your pins for maximum success. And the cherry on top? It won’t break the bank or take up all your precious time. Read on to learn how to use your analytics like a pro and take your Pinterest strategy to the next level. Let’s get pinning!

    How to Use Pinterest Analytics Like a Pro!

    Step 1: Claim Your Website and Enable Tracking

    To access Pinterest Analytics, you must first claim your website and enable tracking. This process is quick and straightforward, and you only need to do it once. By claiming your website, you’ll have access to valuable data about your audience, such as their location, gender, and interests.

    Step 2: Review Your Account Performance

    After claiming your website and turning on tracking, you’ll be able to see all the juicy details on your Account Performance dashboard. This is the ultimate scorecard for your account, showing you how many times your pins have been seen (impressions), how much love they’ve received (shares and outbound clicks), and how your audience has grown (followers). Analyze the data to spot any patterns and keep tabs on your progress as you continue to rock the Pinterest world!

    Pinterest Analytics Overview

    Step 3: Review Your Pin’s Performance

    Take a closer look at your pin’s performance and see what the numbers have to say! When you dive into your pin’s analytics, you’ll get a wealth of information that can help you make informed decisions. Check out the impressions and clicks, and see how users are engaging with your content (likes, comments, shares, and more). See if your content is resonating with your target audience by looking at demographics. Don’t forget to measure your success against your own expectations. Did your pin meet (or surpass!) your goals? By taking the time to review your pin’s stats, you’ll discover which strategies are working and which ones need to be tweaked a little.

    Step 4: Optimize Your Boards

    What does it mean to optimize your boards? It means to “make as effective, perfect, or useful as possible”. ( Optimizing your Pinterest boards is an important part of growing your presence on the platform. Choose a clear and specific topic for each board: Make sure that each board has a clear and defined theme, such as “Wedding Planning,” “Fashion Trends,” or “Healthy Recipes.” Use keywords in board titles and descriptions. Using relevant keywords in your board titles and descriptions will help increase the visibility of your boards to users searching for those topics. Keep track of your boards’ performance using Pinterest’s built-in analytics tools. This will help you understand what’s working well and what can be improved. For more information on finding the best keywords for your Pinterest account, check out this blog post.


    Tracking your Pinterest performance and strategy with data will help you optimize your presence and reach more people. With the right analytics, you can measure your Pinterest success and tweak your strategy like a pro. So, embrace the power of data and become the Pinterest master you were born to be!

  • Tips and Tricks for Batch Creating Pin Designs

    Designing pins for Pinterest can be a time-consuming process. Luckily, there are some tips that will help you speed up the creating process. Today, I will show you 5 different tips and tricks for batch creating pin designs so your work is less stressful and more efficient!

    Maximizing Efficiency with Batch Pin Design Creation

    Batch Creating Pin Designs - How To

    1) Repurpose Your Content

    An easy way to have loads of fresh pin designs to share on Pinterest is to make sure you are repurposing your content from other channels. Did you create an awesome Instagram reel? Share it on Pinterest as an idea pin.

    Did you create an awesome IGTV video? Upload it to Pinterest as a video pin.

    The content that is created for your other social platforms should be shared with the world in different forms. Repurposing pins out of this content will help to promote your business while also creating new fresh designs every day! (Don’t forget to change the format to a 2:3 ratio – 1000 x 1500.)

    2) Use Canva Templates

    Using Canva Templates is an easy way to batch-create pin designs and save yourself so much time. You can purchase templates, use Canva’s built-in templates, or make your own!

    Pin designs are one of the best ways to promote your business because they create brand awareness. Creating pins in bulk is a great way to streamline this process.

    3) Change Up Fonts and Text

    Pin designs should be eye-catching, but they also need to have meaning or provide some sort of call-to-action. Adjust your templates by swapping out the fonts or text. Here’s an example of a couple of different headlines that I could use on pin designs for this blog post:

    • The Best Ways to Save Time and Batch Your Pin Designs
    • 5 Secrets for Creating Pin Designs That Convert Quickly
    • Pin Designs: The Key to Saving Time With Your Pinterest Marketing Strategy
    • 5 Tips and Tricks for Batch Creating Pin Designs

    Testing and batch creating pin designs with various headlines is a great way to see which kind of wording resonates most with your audience.

    4) Batch Different Template Types

    Test and try batching your content using different template types for your pin designs. Create templates for video pins, pins with animations, or even templates for infographics as an added method for testing your designs.

    5) Don’t Be Afraid to Test

    You want your pin designs to stay on brand, but Pinterest is one platform that you should test various styles, colors within your brand, imagery, and fonts. This gives you a chance to see what resonates most with your ideal clients.


    These 5 tips and tricks will help you batch create more fresh pin designs so you will always have content for your Pinterest marketing strategy. If you have any Pinterest questions or want to outsource your Pinterest management, check out my services page and let’s chat!

  • 6 Tips for pinning to Pinterest

    You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    tips for pinning to pinterest - 6 easy tips to follow

    1. Create a vertical image

    The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online. Grab 30 days of the pro version FREE with this link.

    For tips on how to create eye catching pins, check out this blog post.

    2. Make your brand the focus

    Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

    3. Include your logo or website on every pin

    Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by  product icons.

    4. Add text overlays

    Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

    5. Optimize your pin copy

    Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

    6. Check your link

    Make sure that your links work properly and that the page loads quickly.

    By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

  • Favorite Blog Posts of 2022

    Of all the posts I wrote this year, these are my favorite blog posts of 2022. 

    How to Repurpose Your Content for Pinterest

    As a business owner, you are creating a lot of content for your business. There’s no point in reinventing the wheel when Pinterest is a great platform for repurposing that content. Any content you create, whether it’s social media posts, videos, or graphics, can be repurposed and used in your Pinterest marketing strategy.


    The Best Ways to Do Keyword Research on Pinterest

    Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.


    The Best Tailwind Tools to Use to Grow on Pinterest 

    If you really want to start working on your Pinterest marketing to grow your business, Tailwind is the best tool to use to help. Here is a list of the best Tailwind tools you should be using.


    How to Use Pinterest to Promote Tour Podcast

    Podcasts are very popular these days, and there is no sign of them slowing down anytime soon. But what do you do if you want to promote your podcast? Podcasting isn’t just about promoting yourself but also finding new listeners and engaging with them on social media. One platform that can help you achieve all this is Pinterest.


    What was your favorite post from this year? Let me know in the comments  


  • Is your website ready for Pinterest?

    You are ready to use Pinterest in your biz marketing strategy, but you want to make sure your site is set up and ready to go for all that amazing new traffic you will get!

    Here’s how to make sure your website and your Pinterest account are working together to bring in your ideal client. 

    Setup your website for Pinterest marketing success

    Your website needs to be rich in content. 

    Every pin is an opportunity to drive traffic to your website. Pinterest likes fresh content. Having lots of content on your site, gives you more options to pin to. Be sure that you also have a plan in place to continue to create new content for your site.

    Have a clear funnel set up.

    Make it easy for the reader to know what action to take to get more from you when they click through to your website from your pin. To do this, add your lead magnet or call to action on every post. Check out my post, “How to Use Pinterest to Grow Your Email List” for more on this.

    Make your call to action clear for your site visitors.

    What is it that you want them to do when they come to your site? Tell them. Don’t assume they know.

    Tech Tips:

    Claim your website on Pinterest.

    This is a crucial step to using Pinterest for business. This allows all your pins to be counted on your analytics so that you can see where your traffic is coming from.

    Install Rich Pins.

    Rich pins are like normal, except that when information is changed on your website, the pin automatically updates. There are 3 different types of rich pins – recipe, product, and article.

    Install a save to Pinterest button on your website.

    This will allow people to save your post for later and share with others. It’s a good idea to do this as soon as possible. There are several ways to do this, but the plug-in I like the most is Tasty Pins.

  • Are you struggling to get results from Pinterest?

    Frustrated with Pinterest?

    One thing I hear from clients when we start working together is how they’ve been struggling to see results from using Pinterest for their business. And I get it! Pinterest is a really valuable and rewarding platform, but, there are so many things that can make or break your success.

    It boils down to 3 key things:


    With Pinterest being a search engine, consistency is important. You need to have patience and make sure to pin consistently to see results.

    Pinterest is a long-term strategy, and most people tend to get discouraged if they don’t see results right away and stop pinning consistently.


    You have to optimize your account, your boards, and your pin designs so that they can be indexed and found by the right audience.

    Pinterest won’t know who to show your content to if you aren’t using the right keywords and doing keyword research! To read how to optimize your profile, check out this post. You can also read this post to see how to optimize your pin descriptions for Pinterest.


    Strategy is a HUGE part of what I do for my clients and every account is different, but we dive heavily into your specific analytics and content marketing strategy. We need to always be open to testing, tweaking, and adjusting your strategy as needed to keep up with the algorithm changes, too.

    Which of these 3 do you feel like you are struggling the most with when it comes to your Pinterest marketing? Comment below!

  • Leaning into the seasons

    It’s the holidays and people are searching for everything Christmas and New Years related right now. When posting on any platform, but especially Pinterest, leaning into the seasons is super important.

    Here is an example of what leaning into the season can do for your Pinterest account. It’s nice to see proof that this works!

    The image below shows the impressions (eyes on the pin) and engagement (clicks, saves) from this client for the month of October last year. This client had seen a bit of a decline for the previous two months and we were trying to figure out what to do.

    october pinterest stats

    By leaning into Christmas and the upcoming season early and often, this client has been able to see growth in the month of November.

    november pinterest stats

    Because this client posts multiple times in a month and tries to give their ideal client what they want, she continued to see growth in December as well as seen below.

    december pinterest stats


    The KEY to Pinterest is giving your client what they are searching for, leaning into the seasons, and CONSISTENCY.

    Want results like this but don’t know how? Contact me today and let’s chat! I CAN HELP!

  • The Best Tailwind Tools to Use to Grow on Pinterest

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    If you really want to start working on your Pinterest marketing to grow your business, Tailwind is the best tool to use to help. Here is a list of the best Tailwind tools you should be using.

    What is Tailwind?

    Tailwind is the best approved scheduler for Pinterest in my opinion. Pinterest has approved Tailwind as an official scheduler of all things related to Pinterest marketing (as well as Instagram and Facebook) because they follow the Terms of Service for Pinterest. Tailwind has many features and tools that will help you grow on Pinterest and save a lot of time doing it.

    Tailwind Tools and Features to Use:

    1) Scheduling in Advance

    No one wants to manually pin and share content every day; which is where Tailwind comes in. You can spend time scheduling in bulk for 1-2 weeks at a time using Tailwind. This will save you a significant amount of time and allow you to put your focus back into your zone of genius in your business.

    2) Interval Scheduling

    Another excellent scheduling feature available with Tailwind is its interval scheduling. You can schedule the same pin to go to 2-3 different boards at scheduled times you specify. I generally recommend at least a 3-6 day interval between the same pin going to a different board. I use this feature in Tailwind scheduling all the time for my pins and my client’s.

    3) Tailwind Communities

    An added bonus with Tailwind is Tailwind Communities. This is basically how communities work on Tailwind:

    Someone saves a pin to a community, then reshares somebody else’s pin.

    That makes it a great method for getting more eyes on your content and resharing other people’s content from Communities to your boards that your audience will also love. The key is finding active and relevant communities that fit your content and your ideal audience

    4) Analytics

    Yes, Pinterest has analytics, and you can see the most important results of your Pinterest marketing from Google Analytics, but Tailwind has a few extra analytics that I like to take a look at. You can easily see which boards (and types of content) are the most popular for your account, what your top pins are, and more. Adding these analytics to the analytics you review from Pinterest and Google Analytics helps you get a fuller picture of how your Pinterest account is performing. 

    Dive into your Tailwind analytics once a month to see how your content, boards, and pins are all doing. This can help you continue to create content that your audience is going to love!


    Are you using using Pinterest for your business yet? For the reasons why you should be using Pinterest in your marketing, read this post. If you are using Pinterest, are you using Tailwind yet? If you need help setting up your Pinterest and Tailwind accounts, visit my services page to learn more.

    Start getting the most out of your Pinterest marketing! Tailwind is a great tool to help you schedule pins, grow on Pinterest, and save yourself tons of time.

  • Where do I find stock photos?

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Let’s talk about those photos…not the racy kind, get your mind out of the gutter! I’m talking about photos we use in our pins, emails, social media, and blogs. So where do I find stock photos? 

    Recently I heard about an entrepreneur who had been using photos from another website (without permission) in the early days of blogging. Many years later, the site owner chose to sue her for thousands of dollars for copyright infringement!

    The site owner who had the photos taken from them without permission is in the right. The entrepreneur should have talked to the site owner before using the photos to determine if she had the right or not. It’s important to remember that we do not have the right to post any picture we find. We must have permission from the owner of the photo to post it. This is typically done with licenses.

    So how do we find good photos we can use?

    Photos that make us stand out from the rest of the online world. Photos that aren’t from the same Canva pool everyone else is swimming in?

    Take your own photos

    which isn’t always feasible.

    Or purchase stock photos

    Purchasing stock photos might seem like it’s the same as using Canva pro photos, but it’s not. Purchasing stock photos typically means that less people are pulling from the same source. This means that you will stand out more. Also, you can purchase in sets or using a membership, download images that fit your aesthetic and vibe. This makes your photos cohesive through all platforms.

    Something to check when purchasing stock photos is what the license allows you to do. For instance, some licenses allow you to use it for your personal use only, meaning you can only use it on your own personal posts, not for clients. Other licenses allow you to use it for personal or commercial use, meaning that you can use it for clients as long as you don’t give the image to the client directly or sell it. This is something I recommend checking before you purchase depending on your needs.

    Here are a few stock photo companies that I like:

    Ivory Mix 

    She has a set of stock photos that she offers for FREE and a stock photo membership.

    Katie Harp Creative

    She also has a set of FREE stock photos and a membership.

    Feather Blue Studios

    Shannon has a set of 10 FREE stock photos you can download as well as stock photo bundles you can purchase.


    However you choose to find your photos, be sure you have the license to actually use them the way you plan!

    I hope this email helps you in your Pinterest, blog, and social media posting! Let me know if you choose to try one of the stock photo groups above.

  • 5 Tips for Creating Eye-Catching Pins

    If you have a blog or business, you want to be on Pinterest. There are currently over 433 million users and climbing on this visual search engine. So with all those users, how do you stand out in the crowd and stop the scroll? Here are 5 tips for creating eye-catching pins!

    1. Keep away from the edges

    When designing an eye-catching pin, it’s important to keep things away from the edges. Don’t run your text right to the edge of the pin. This makes a pin hard to read and could get cut off when you go to post it. Here are two examples using the same pin design, but the one on the left runs the text right to the edge and the one on the right does not, making it easier to read right away. Also note how the edges of the white words, “traffic” and “freebies”, are pushing the edge of the teal boxes in the image on the left, but are centered nicely in the boxes on the right image. All of this leads to a more cohesive, easily readable image.

    2. Stay away from hard to read fonts

    Most of us love to play with fonts when creating pins for Pinterest, however, some fonts are hard to read from a distance. This makes it hard to catch your reader’s attention and make them want to click on your image. The following examples show a pin image with a hard to read font and that same image created with a better font.

    While the font on the left is a pretty font, it does not make it easy to read. The font on the right is easier to read and will catch the pinner’s attention easier.

    3. Use contrasting colors

    When creating pins, be sure to choose colors that contrast nicely with each other. Beautiful pins are part of the appeal when clicking through in Pinterest. Choosing colors that do not go together will often cause pinners to continue to scroll. The examples below show the difference between a pin that is not cohesive and harder to read and a pin that will stop the scroll.

    Another thing to note about colors is that if your fonts are all black, it’s hard for the reader to see what is important on the pin.

    If nothing stands out, nothing stands out.

    4. Use relevant, eye catching images

    As you are building your pin template, be sure to choose images that not only fit within your niche, but also fit for the pin title. If you create a pin, for example, for social media tips and you add an image of two kids playing, the pin will be confusing.

    Also note that an image on the pin does not have to be spot on, but it does need to be relevant. See the examples below.

    5. Add your logo or URL

    The final tip is to add your logo or URL to your pin. Too many pins are stolen and used by other people on their own site or they are used to lead to a spam URL. By adding your logo or URL to your pin image, the reader is able to see where to go to look for that content. It also helps cut down on theft.


    By following these tips for creating eye-catching pins you will increase the chances of having pinners click through to your site to read the information you are conveying.

    To see how to add a pin to Pinterest, head over to this Pinterest help page.

    One final tip – add at least one keyword in your pin image. Pinterest’s algorithm now combs through pin images for keywords as well. Use that same keyword in your pin description as well to increase your chances of being found by the people looking for your content. To read more about creating pin descriptions, check out this post.