Keywords Archives - Pinterest Marketing at Rise & Grind

branding your business, Canva, creating pins, Keywords, Pinterest for Business, pinterest marketing, Pinterest Tips

6 Tips for pinning to Pinterest

January 23, 2023
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You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

1. Create a vertical image

The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online.

For tips on how to create eye catching pins, check out this blog post.

2. Make your brand the focus

Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

3. Include your logo or website on every pin

Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by product icons.

4. Add text overlays

Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

5. Optimize your pin copy

Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

6. Check your link

Make sure that your links work properly and that the page loads quickly.

By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

Keywords, pinterest marketing, Pinterest Tips

The Best Ways to do Keyword Research on Pinterest

August 1, 2022
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Do you need help with keyword research on Pinterest? Today we will talk about the best ways to do keyword research on Pinterest. Pinterest is a visual search engine, and using keywords is essential for getting your content in front of the right people.

How often do you need to do keyword research on Pinterest?

If you have your content pillars set up and your content is all related to a niche audience and a few content pillar topics, then you can create a keyword bank document and just add to it as needed. If your account is new, keyword research is essential for your Pinterest profile optimization and board optimization.

However, if you write about a new topic, you might want to do additional keyword research that is more specific to the content for writing an optimized pin description.

Three ways to do keyword research on Pinterest.

Manual Research

The first method for doing keyword research is using the Pinterest search bar directly and seeing what drops down. Start typing keywords and see what shows up in the drop-down menu. Write down or note any keywords or keyword phrases that will be relevant to your audience and content.

You can also do the alphabet soup method for additional recommendations. For example, if you are a mindset coach and write about mindset a lot, type ‘mindset a’ to see what auto-completes, then type ‘mindset b’ and continue through the whole alphabet. The downside to this method is that it is ultimately time consuming as you are doing things manually.

Pinterest Trends Tool

The Pinterest Trends Tool is an excellent tool for seeing how your keywords are currently trending on Pinterest and if there are any other relevant trending keywords you can use.

Combine this tool with the manual research to figure out great keywords to use. You can also use this tool to determine the best time of year for some keywords.

PinInspector App

The PinInspector app is a powerful app that has six amazing features to help you find keywords and so much more. This app has a keyword generator, a trends generator, a pin analyzer, a browse and scrape tool, a boards analyzer, and a pinner analyzer. They are all amazing tools, but what I use the most to help me determine what the best keywords are for my clients is the keyword generator.

The keyword generator does all the work for you that you would do in a manual search, including the alphabet soup method. All you have to do is enter a keyword or phrase, hit enter and wait for the magic to reveal all the words you could possibly want and need. PinInspector also has a trends tool based on the Pinterest Trends Tool.

The PinInspector app has so much to offer and the price is amazing! Normally $67, you can get this powerful tool now for only $47 with the code PIN20.

Conclusion

There is a reason why all of these methods are specific to Pinterest. Pinterest is its own search engine, which is why it’s important to use Pinterest-specific methods for your keyword research. How pinners search for things can be entirely different than how people search Google.

I hope that these tips and tools will help you grow your Pinterest account and bring more traffic to your website. Which tool will you try?

creating pins, Keywords, Pinterest for Business, pinterest marketing, Pinterest Tips

How to Write Optimized Pin Descriptions

May 6, 2022
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Pinterest is one of the fastest-growing social media platforms, and pin descriptions are a crucial part of any pin. If you want to grow your audience on Pinterest, pin descriptions are an important place to start. With so many people using Pinterest, pin descriptions can help ensure that the right people will see your pins. Let’s talk about how to write optimized pin descriptions and how it can help promote engagement with potential customers!

Why pin descriptions are so important

Writing pin descriptions containing the right keywords is important for two reasons:

It helps the Pinterest algorithm understand what your pin is about.
It helps your audience find your content since you are using the keywords they are searching for.

As a visual search engine, your pin images are what generates interest and gets people clicking on your pin, but the description is they found your pin in the first place. That’s why keywords are such an important part of a great Pinterest strategy.

Change up your pin descriptions

If you are creating 3-5 pin images for each new post or piece of content, you want to craft a new pin description for each image. You can vary the keywords used in each description, allowing you to have a bigger reach for that pin and giving you a chance to test which keywords seem to work better. Vary those keywords out by tweaking your pin descriptions a bit for each pin, there is no need to write an entirely new description.

For example, with this post, I want to target one pin description with the keywords “Pinterest marketing tips” and then the next one with “Pinterest marketing hacks.” I can craft one optimized description and then tweak the keywords slightly. You don’t want to always target only five keywords, so switch it up a bit!

Finding Pinterest keywords

I’ve talked about keywords a lot in this post. But, how do you find the perfect keywords to use in your descriptions?

There are a lot of methods for doing Pinterest keyword research, but here are a few of my favorites:

1) Manual Research Using the Pinterest Search Bar
Make sure the search bar is set to ‘All Pins’ first as it usually defaults to ‘Your Pins’ and then start typing. You can make a note of any relevant keywords that drop down and make sense for your content.

2) Pinterest Trends Tool
You can also use the Pinterest Trends Tool to perform keyword research and see how phrases and keywords are currently trending on Pinterest.

3) The final way you can complete keyword research is using PinInspector.
I use this software daily to help me get the best keywords for my clients. PinInspector helps you quickly generate hundreds of top popular keywords directly from the Pinterest autosuggest engine. With Pin Inspector you’ll always have fresh keyword ideas at your fingertips. Use these powerful high-converting keywords in your board names, pin titles, hashtags, and more!PinInspector is normally a one time, lifetime access for $67, but if you use the code PIN20, you can get it for only $47. Grab PinInspector now. (This is my affiliate link, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.)

Grow your Pinterest account

Want more help with your Pinterest optimization and marketing strategy? Visit my services page to learn more about how I help my clients tap into the power of Pinterest.