creating pins

  • creating pins, Pinterest for Business, pinterest marketing, pinterest tips

    Tips and Tricks for Batch Creating Pin Designs

    Designing pins for Pinterest can be a time-consuming process. Luckily, there are some tips that will help you speed up the creating process. Today, I will show you 5 different tips and tricks for batch creating pin designs so your work is less stressful and more efficient!

    Maximizing Efficiency with Batch Pin Design Creation

    Batch Creating Pin Designs - How To

    1) Repurpose Your Content

    An easy way to have loads of fresh pin designs to share on Pinterest is to make sure you are repurposing your content from other channels. Did you create an awesome Instagram reel? Share it on Pinterest as an idea pin.

    Did you create an awesome IGTV video? Upload it to Pinterest as a video pin.

    The content that is created for your other social platforms should be shared with the world in different forms. Repurposing pins out of this content will help to promote your business while also creating new fresh designs every day! (Don’t forget to change the format to a 2:3 ratio – 1000 x 1500.)

    2) Use Canva Templates

    Using Canva Templates is an easy way to batch-create pin designs and save yourself so much time. You can purchase templates, use Canva’s built-in templates, or make your own!

    Pin designs are one of the best ways to promote your business because they create brand awareness. Creating pins in bulk is a great way to streamline this process.

    3) Change Up Fonts and Text

    Pin designs should be eye-catching, but they also need to have meaning or provide some sort of call-to-action. Adjust your templates by swapping out the fonts or text. Here’s an example of a couple of different headlines that I could use on pin designs for this blog post:

    • The Best Ways to Save Time and Batch Your Pin Designs
    • 5 Secrets for Creating Pin Designs That Convert Quickly
    • Pin Designs: The Key to Saving Time With Your Pinterest Marketing Strategy
    • 5 Tips and Tricks for Batch Creating Pin Designs

    Testing and batch creating pin designs with various headlines is a great way to see which kind of wording resonates most with your audience.

    4) Batch Different Template Types

    Test and try batching your content using different template types for your pin designs. Create templates for video pins, pins with animations, or even templates for infographics as an added method for testing your designs.

    5) Don’t Be Afraid to Test

    You want your pin designs to stay on brand, but Pinterest is one platform that you should test various styles, colors within your brand, imagery, and fonts. This gives you a chance to see what resonates most with your ideal clients.

    Conclusion

    These 5 tips and tricks will help you batch create more fresh pin designs so you will always have content for your Pinterest marketing strategy. If you have any Pinterest questions or want to outsource your Pinterest management, check out my services page and let’s chat!

  • branding your business, Canva, creating pins, Keywords, Pinterest for Business, pinterest marketing, pinterest tips

    6 Tips for pinning to Pinterest

    You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    tips for pinning to pinterest - 6 easy tips to follow

    1. Create a vertical image

    The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online. Grab 30 days of the pro version FREE with this link.

    For tips on how to create eye catching pins, check out this blog post.

    2. Make your brand the focus

    Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

    3. Include your logo or website on every pin

    Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by  product icons.

    4. Add text overlays

    Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

    5. Optimize your pin copy

    Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

    6. Check your link

    Make sure that your links work properly and that the page loads quickly.

    By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

  • creating pins, Pinterest for Business, pinterest marketing, stock photos

    Where do I find stock photos?

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Let’s talk about those photos…not the racy kind, get your mind out of the gutter! I’m talking about photos we use in our pins, emails, social media, and blogs. So where do I find stock photos? 

    Recently I heard about an entrepreneur who had been using photos from another website (without permission) in the early days of blogging. Many years later, the site owner chose to sue her for thousands of dollars for copyright infringement!

    The site owner who had the photos taken from them without permission is in the right. The entrepreneur should have talked to the site owner before using the photos to determine if she had the right or not. It’s important to remember that we do not have the right to post any picture we find. We must have permission from the owner of the photo to post it. This is typically done with licenses.

    So how do we find good photos we can use?

    Photos that make us stand out from the rest of the online world. Photos that aren’t from the same Canva pool everyone else is swimming in?

    Take your own photos –

    which isn’t always feasible.

    Or purchase stock photos

    Purchasing stock photos might seem like it’s the same as using Canva pro photos, but it’s not. Purchasing stock photos typically means that less people are pulling from the same source. This means that you will stand out more. Also, you can purchase in sets or using a membership, download images that fit your aesthetic and vibe. This makes your photos cohesive through all platforms.

    Something to check when purchasing stock photos is what the license allows you to do. For instance, some licenses allow you to use it for your personal use only, meaning you can only use it on your own personal posts, not for clients. Other licenses allow you to use it for personal or commercial use, meaning that you can use it for clients as long as you don’t give the image to the client directly or sell it. This is something I recommend checking before you purchase depending on your needs.

    Here are a few stock photo companies that I like:

    Ivory Mix –

    She has a set of stock photos that she offers for FREE and a stock photo membership.

    Katie Harp Creative –

    She also has a set of FREE stock photos and a membership.

    Feather Blue Studios –

    Shannon has a set of 10 FREE stock photos you can download as well as stock photo bundles you can purchase.

    Conclusion

    However you choose to find your photos, be sure you have the license to actually use them the way you plan!

    I hope this email helps you in your Pinterest, blog, and social media posting! Let me know if you choose to try one of the stock photo groups above.

  • creating pins, pinterest marketing, pinterest tips

    5 Tips for Creating Eye-Catching Pins

    If you have a blog or business, you want to be on Pinterest. There are currently over 433 million users and climbing on this visual search engine. So with all those users, how do you stand out in the crowd and stop the scroll? Here are 5 tips for creating eye-catching pins!

    1. Keep away from the edges

    When designing an eye-catching pin, it’s important to keep things away from the edges. Don’t run your text right to the edge of the pin. This makes a pin hard to read and could get cut off when you go to post it. Here are two examples using the same pin design, but the one on the left runs the text right to the edge and the one on the right does not, making it easier to read right away. Also note how the edges of the white words, “traffic” and “freebies”, are pushing the edge of the teal boxes in the image on the left, but are centered nicely in the boxes on the right image. All of this leads to a more cohesive, easily readable image.

    2. Stay away from hard to read fonts

    Most of us love to play with fonts when creating pins for Pinterest, however, some fonts are hard to read from a distance. This makes it hard to catch your reader’s attention and make them want to click on your image. The following examples show a pin image with a hard to read font and that same image created with a better font.

    While the font on the left is a pretty font, it does not make it easy to read. The font on the right is easier to read and will catch the pinner’s attention easier.

    3. Use contrasting colors

    When creating pins, be sure to choose colors that contrast nicely with each other. Beautiful pins are part of the appeal when clicking through in Pinterest. Choosing colors that do not go together will often cause pinners to continue to scroll. The examples below show the difference between a pin that is not cohesive and harder to read and a pin that will stop the scroll.

    Another thing to note about colors is that if your fonts are all black, it’s hard for the reader to see what is important on the pin.

    If nothing stands out, nothing stands out.

    4. Use relevant, eye catching images

    As you are building your pin template, be sure to choose images that not only fit within your niche, but also fit for the pin title. If you create a pin, for example, for social media tips and you add an image of two kids playing, the pin will be confusing.

    Also note that an image on the pin does not have to be spot on, but it does need to be relevant. See the examples below.

    5. Add your logo or URL

    The final tip is to add your logo or URL to your pin. Too many pins are stolen and used by other people on their own site or they are used to lead to a spam URL. By adding your logo or URL to your pin image, the reader is able to see where to go to look for that content. It also helps cut down on theft.

    Conclusion

    By following these tips for creating eye-catching pins you will increase the chances of having pinners click through to your site to read the information you are conveying.

    To see how to add a pin to Pinterest, head over to this Pinterest help page.

    One final tip – add at least one keyword in your pin image. Pinterest’s algorithm now combs through pin images for keywords as well. Use that same keyword in your pin description as well to increase your chances of being found by the people looking for your content. To read more about creating pin descriptions, check out this post.

  • creating pins, Keywords, Pinterest for Business, pinterest marketing, pinterest tips

    How to Write Optimized Pin Descriptions

    This page may contain affiliate links, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.

    Pinterest is one of the fastest-growing social media platforms, and pin descriptions are a crucial part of any pin. If you want to grow your audience on Pinterest, pin descriptions are an important place to start. With so many people using Pinterest, pin descriptions can help ensure that the right people will see your pins. Let’s talk about how to write optimized pin descriptions and how it can help promote engagement with potential customers!

    How to Write Optimized Pin Descriptions

    Why pin descriptions are so important

    Writing pin descriptions containing the right keywords is important for two reasons:

    1. It helps the Pinterest algorithm understand what your pin is about.
    2. It helps your audience find your content since you are using the keywords they are searching for.

    As a visual search engine, your pin images are what generates interest and gets people clicking on your pin, but the description is they found your pin in the first place. That’s why keywords are such an important part of a great Pinterest strategy.

    Change up your pin descriptions

    If you are creating 3-5 pin images for each new post or piece of content, you want to craft a new pin description for each image. You can vary the keywords used in each description, allowing you to have a bigger reach for that pin and giving you a chance to test which keywords seem to work better. Vary those keywords out by tweaking your pin descriptions a bit for each pin, there is no need to write an entirely new description.

    For example, with this post, I want to target one pin description with the keywords “Pinterest marketing tips” and then the next one with “Pinterest marketing hacks.” I can craft one optimized description and then tweak the keywords slightly. You don’t want to always target only five keywords, so switch it up a bit!

    Finding Pinterest keywords

    I’ve talked about keywords a lot in this post. But, how do you find the perfect keywords to use in your descriptions?

    There are a lot of methods for doing Pinterest keyword research, but here are a few of my favorites:

    1) Manual Research Using the Pinterest Search Bar
    Make sure the search bar is set to ‘All Pins’ first as it usually defaults to ‘Your Pins’ and then start typing. You can make a note of any relevant keywords that drop down and make sense for your content.

    2) Pinterest Trends Tool
    You can also use the Pinterest Trends Tool to perform keyword research and see how phrases and keywords are currently trending on Pinterest.

    3) The final way you can complete keyword research is using PinInspector.
    I use this software daily to help me get the best keywords for my clients. PinInspector helps you quickly generate hundreds of top popular keywords directly from the Pinterest autosuggest engine. With Pin Inspector you’ll always have fresh keyword ideas at your fingertips. Use these powerful high-converting keywords in your board names, pin titles, hashtags, and more!PinInspector is normally a one time, lifetime access for $67, but if you use the code PIN20, you can get it for only $47. Grab PinInspector now. (This is my affiliate link, which means I’ll receive a commission if you purchase through my links, at no extra cost to you. Please read full disclosure for more information.)

    Grow your Pinterest account

    Want more help with your Pinterest optimization and marketing strategy? Visit my services page to learn more about how I help my clients tap into the power of Pinterest.

  • creating pins, Pinterest for Business, pinterest marketing, pinterest tips

    How to Repurpose Your Content for Pinterest

    As a business owner, you are creating a lot of content for your business. There’s no point in reinventing the wheel when Pinterest is a great platform for repurposing that content. Any content you create, whether it’s social media posts, videos, or graphics, can be repurposed and used in your Pinterest marketing strategy.

    Repurposing your other content and pinning it to relevant boards is easy. For example, if you have a social media post on anxiety and how to cope with it, take those images and copy and add them to a blog post on your site. Then add that post to Pinterest! You aren’t reinventing the wheel by creating an all new blog post, you are simply taking what you have and adding it to a post on your own hosted website for others to view who do not follow you on Instagram or may not see the post in their long feed (especially since Facebook and Instagram doesn’t always show you everyone you follow). 

    You can also take that social media post, create a pin, grab the link to that post on social media and pin that link so people are taken directly to your social media page. Though I personally recommend the other way as it will go to a site that you own.

    Here are some ways that you can make repurposing your content on Pinterest a little bit easier.

    Tips to Repurpose Your Content

    Repurpose Your Social Media Content

    You want to make sure any repurposed graphics are optimized for Pinterest, so they look great on mobile devices and on the app (meaning, vertical size always does better on Pinterest). Any graphic or infographic can be repurposed into a Pinterest shareable image, simply make sure it fits the 2:3 ration (1000x1500px).

    Use Canva’s Resize Feature

    As soon as you create a graphic for a social media post, use Canva Pro’s copy & resize feature to reformat it into a Pinterest-sized graphic, too.

    Consider repurposing text-only content

    If you’ve repurposed a blog post with more than one image or graphic, consider repurposing the text-only parts to create an informative Pinterest pin or carousel idea pin.

    Repurpose into Additional Pinterest Pin Formats

    Pinterest has static pins, video pins, and Idea pins. You can repurpose graphics and adjust them slightly, by adding animated elements or other elements to turn it into another pin format.

    Repurposing your content for Pinterest is a great way to ensure that it gets clicked on, reposted, and saved. Adding additional formats of pins, such as video or idea pins, will increase the chances of people repinning pins from you, which increases the life of your pins.

    Use Tailwind Create

    Tailwind also has a feature called Tailwind Create that you can use to batch create new pin designs easily. You just need to enter fonts, colors, text, and photos, and it will automatically generate pin designs. From there, you select the ones that fit with your brand and look good – you can also edit individual designs Tailwind Create generates for you if needed.

    Conclusion

    Pinterest loves fresh content, and you have to continue to create new pin designs consistently to have success with Pinterest. That’s why it is so essential to batch those designs and save yourself tons of time! If you need more help with Pinterest, reach out and see if we are a fit to work together on your Pinterest strategy.