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6 Tips for pinning to Pinterest

January 23, 2023
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You’ve written a great post and you’re ready to pin it to Pinterest, but you aren’t sure what the best practices are. Here are 6 tips for pinning to Pinterest to help you get the most out of your pins.

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1. Create a vertical image

The truth is vertical pins perform better. They stand out in the feed and draw attention more to your pins. Keep your image at a 2:3 ratio. You can easily do this by making your pin 1000 x 1500. Pins can be created easily in Canva, a free program online.

For tips on how to create eye catching pins, check out this blog post.

2. Make your brand the focus

Put your product or service front and center in your images. You can do this by using images that are directly from your products or that directly relate to your service. Don’t use images that are abstract or do not relate in any way.

3. Include your logo or website on every pin

Include your logo or website on every pin, but keep it subtle. This helps build brand awareness. NOTE: Avoid the lower-right corner, since that spot gets covered up by product icons.

4. Add text overlays

Make your pin stand by adding keywords to the image. Keep it easily readable and add a call to action when you can.

5. Optimize your pin copy

Clear titles and descriptions that include keywords help your pin be discovered. You have up to 100 characters in the title and 500 characters in your description.

6. Check your link

Make sure that your links work properly and that the page loads quickly.

By following these 6 tips for pinning to Pinterest, you can create pins that stop the scroll and make users want to click through to your website to see what that pin is all about.

Why Use Pinterest for Business

If you aren’t already using Pinterest for business, let’s start with why it’s a good ideas to use Pinterest for your business. Back in November I talked about why you should use Pinterest for your business. In that post, I stated that there were over 322 million active users from a survey in 2019 and that number was obviously growing. In Q1 of 2021, the number of active users is 478+ million! The number of users on the site is continuing to rise each year and just goes to show you how big of a platform Pinterest is.

One of the other big reasons I believe Pinterest is huge for businesses is because it is a search engine. It isn’t just a social media platform like Facebook or Instagram where posts get lost in the feed. Because it is a search engine, it is run on SEO (search engine optimization) which is based on keywords. Users enter keywords into the search bar and go looking for what they want. This allows content to be found easier and stick around for a lot longer. Your content basically gains traction over time as more and more people find it. This is amazing for your business!

Create a Free Business Account

Creating a business account is simple and it’s FREE! Simply head over to Pinterest.com and click Sign Up. Then at the bottom of the sign in screen, click, Create a free business account.

Fill out all the details the next few screens ask for. Be sure to add your website, describe your brand, and pick what type of business best describes you.