You are ready to use Pinterest in your biz marketing strategy, but you want to make sure your site is set up and ready to go for all that amazing new traffic you will get!
Here’s how to make sure your website and your Pinterest account are working together to bring in your ideal client.
Your website needs to be rich in content.
Every pin is an opportunity to drive traffic to your website. Pinterest likes fresh content. Having lots of content on your site, gives you more options to pin to. Be sure that you also have a plan in place to continue to create new content for your site.
Have a clear funnel set up.
Make it easy for the reader to know what action to take to get more from you when they click through to your website from your pin. To do this, add your lead magnet or call to action on every post. Check out my post, “How to Use Pinterest to Grow Your Email List” for more on this.
Make your call to action clear for your site visitors.
What is it that you want them to do when they come to your site? Tell them. Don’t assume they know.
Claim your website on Pinterest.
This is a crucial step to using Pinterest for business. This allows all your pins to be counted on your analytics so that you can see where your traffic is coming from.
Install Rich Pins.
Rich pins are like normal, except that when information is changed on your website, the pin automatically updates. There are 3 different types of rich pins – recipe, product, and article.
Install a save to Pinterest button on your website.
This will allow people to save your post for later and share with others. It’s a good idea to do this as soon as possible. There are several ways to do this, but the plug-in I like the most is Tasty Pins.