When working in your small business, whether you use Pinterest as part of your marketing strategy or not, we all have tools that we love to use. If you are just getting started, or even if you have been in business for years, these tools are some of the best tools I use in my Pinterest marketing business.
This one is a no brainer right? After all, I’m talking about Pinterest management. But what ways do you use Pinterest besides posting to it?
Pinterest is a great place to find ideas on what to post on your blog. As you start searching keywords in Pinterest, you will start to see things that are popular, things that people are currently searching for. This will help you know what would be good topics to talk about on your blog.
Pinterest has an amazing search engine. You’ve likely used it many times to find recipes, craft projects, home decorating ideas, and maybe even to search for business stuff. I bet you have even searched for keywords to use in your Pinterest marketing. If not, you really should give it a try.
I would also recommend trying the Pinterest Trends tool, which can give you a good look at each keyword you search and what it’s trending has looked like over the last year and even how it compares to other keywords in that niche.
TailWind is my go-to scheduling software. Why? Because it’s saves me so much time! It’s an auto-scheduling tool that can schedule for Pinterest, Instagram, and Facebook. You might be thinking, “Pinterest has auto-scheduling, so why should I use another system? For 2 simple reasons: Pinterest only lets you schedule two weeks out and you can only schedule one pin to one board at a time.
TailWind allows you to schedule as far out as you would like. This makes it so much easier to schedule pins. You don’t have to set reminders to go back and schedule the rest of your pins for a later date.
They also allow you to schedule your pins over a specific period of time to multiple boards. With just the click of a button, you can schedule one pin to post over the course of 50 days to 50 boards (though I wouldn’t recommend that many).
Of course they have a ton of other features that make purchasing TailWind worth it. Check out TailWind now and get 20 posts a month on their free forever plan!
This tool is essential for managing my Pinterest account and my client’s accounts. Without it, I would spend so many more hours working on pins than necessary.
Canva is an easy to use, dummy proof, graphic design program. I’m not a graphic designer. I never was and never will be. The good news is, with Canva, I don’t have to be. With Canva, there are thousands of templates, graphics, images, fonts, and more that make it so easy for anyone, graphic designer or not, to design like a pro any day. Canva makes it so easy.
There is so much available in the free account that you might not need the pro account, but I will tell you the pro account is amazing and they give you a 30 day FREE trial of the pro account. Grab a copy of Canva today if you don’t already use it! It’s great for social media, Pinterest, blog posts, PDF’s, and more!
Client Management Tool
To manage my clients from intake to exit, I use Dubsado. Dubsado has invoicing, client management, forms, scheduling, workflows and more. The workflows are what’s truly awesome in Dubsado that sets it apart from other CMS in my opinion. They save you so much time!!!
Dubsado also has a client portal. This is a place where your clients can access all their forms, fill out forms, and respond to messages if they so choose.
They also create amazing how-to videos and their customer service is great. Grab 20% off Dubsado now!
Trello is the visual work management tool that empowers teams to ideate, plan, manage, and celebrate their work together in a collaborative, productive, and organized way. Trello site
I use Trello for so many things. I use it to keep my social media posts organized, keep track of my budget, keep up with my every day to do lists, but most importantly, I use it to keep up with clients tasks. My client Trello board is filled with what tasks I need from a client, what tasks I need to complete, what posts I have done for them on Pinterest, analytics, and more. It’s a great tool!
I have created a Google Sheet that allows me to track all things Pinterest for myself and each of my clients. Each sheet has multiple tabs for what I am tracking.
The analytics tab allows me to add data from each month and see how it is trending over time.
The next several tabs are all related to the pins themselves. One tab is to track what pins I have created, the link for that pin, the title, the description, the boards that it will go to, and what type of pin it is. The other tabs track keywords that work well for each client, the boards and group boards that each client has, and the templates that I use for that client’s pins.
That's it! That's all the organization!
If there’s a product you want to know more about, leave me a comment. I love helping other entrepreneurs find tools that work for them!