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Pinterest can be a huge marketing tool for your business. Whether you’re just getting started on the platform or have been using it for years, this post answers 3 of the biggest Pinterest questions I get as a Pinterest Manager.
How many times should I pin per day?
The days of pinning over 40+ pins per day are gone. Thank goodness! Pinterest is focusing more on fresh, new content, which means quality over quantity is much more important.
Each account’s strategy will be different, but I recommend starting at 10 pins per day for most new clients. If you have a lot of fresh content every week, we might want to move that number up to 15 or 20 pins per day. More than that is no longer necessary. Finding the right amount for your account is a matter of testing to see what works best for you.
Should I use TailWind for Pinterest marketing?
The short answer is yes! Tailwind offers an easy way to schedule pins and make sure they are seen by the people who follow you. They also offer an easy way to pin to each of your boards, including your group boards.
The time saved with scheduling makes Tailwind a valuable tool for your Pinterest marketing, but another great feature is Tailwind Communities. You search for active and relevant communities that fit your audience to join. Then you re-pin other people’s content from the Community, and they reshare yours. It’s a win-win scenario and is still an excellent method for growth. (Keep in mind that pinning other people’s content is not necessary, but may be part of your strategy. To find out more about pinning other’s content, see my post about it here.)
There are other platforms out there that you can use for scheduling your pins, but TailWind is one of the top scheduling platforms that is an approved partner.
How can I grow on Pinterest?
This is one question I get asked a lot, and isn’t easy to answer. All accounts and audiences are different. This is why patience, strategy, and testing are all essential pieces of finding success on Pinterest.
Another couple of important things to remember:
Pinterest is a search engine, so patience is necessary. Most new accounts take about 3 to 6 months to see consistent growth and success. It’s a long game.
It’s also important to keep up to date with Pinterest algorithm changes and new features. Pinterest is constantly changing things up, so making sure you stay up to date with the changes is important so you don’t get left behind on the platform.
Know your goals with Pinterest. Do you want to grow your email list, blog traffic, get more sales or build your personal brand awareness? Keeping your main goal at the forefront will help you continue to move your business forward.
Pinterest is visual. Make sure you create high-quality, original content that resonates with your audience.
Conclusion
Have any other Pinterest questions? Ask below, send me an email or connect with me on Instagram. I’m always happy to chat about Pinterest and how it can work for you!