It is important every once in a while to clean up your Pinterest account. What I mean by that is auditing your own account to see what you need to update and where you might need to change keywords. Here’s some ways you can clean up your Pinterest account.
Look at your profile name. Is it your business name and a short explanation of what you do? Or your name and a short explanation of what you do?
An example would be Rise & Grind | Pinterest Marketing or Kristen | Productivity Coach
Does your profile description contain keywords throughout the sentences? Does it accurately describe who you are and what you do?
An example would be “Pinterest marketing for your service based business. Grow your visibility organically through Pinterest management services.”
There are keywords embedded in those sentences that will help my profile be found when people look for them.
For more information on optimizing your Pinterest profile, you can read this post.
Audit Your Boards
Does each board have a key-worded description? Are all your boards related to your niche? If not, hide or delete those boards that do not relate. You want to ensure that your boards are related or very closely related to your niche so that your ideal client is not confused on what you are talking about.
Example: “Working from home is challenging but being a work at home mom takes it up a notch. Check out these business tips and strategies for working from home.”
Review Group Boards
Do all the group boards you are a part of serve your niche and needs? If not, it’s time to leave. Do you host a group board? Are your members contributing? If not, it might be time to remove them.
Though group boards are not as popular anymore as they used to be, Tailwind did a great article on how to find and join group boards if you are interested.
To wrap up the one with the spring cleaning list, here’s a summary of areas to spring clean on your Pinterest account:
* Profile Name
* Profile Description
* Board Descriptions
* Group Boards