If you have a blog or business, you want to be on Pinterest. There are currently over 433 million users and climbing on this visual search engine. So with all those users, how do you stand out in the crowd and stop the scroll? Here are 5 tips for creating eye-catching pins!
1. Keep away from the edges
When designing an eye-catching pin, it’s important to keep things away from the edges. Don’t run your text right to the edge of the pin. This makes a pin hard to read and could get cut off when you go to post it. Here are two examples using the same pin design, but the one on the left runs the text right to the edge and the one on the right does not, making it easier to read right away. Also note how the edges of the white words, “traffic” and “freebies”, are pushing the edge of the teal boxes in the image on the left, but are centered nicely in the boxes on the right image. All of this leads to a more cohesive, easily readable image.
2. Stay away from hard to read fonts
Most of us love to play with fonts when creating pins for Pinterest, however, some fonts are hard to read from a distance. This makes it hard to catch your reader’s attention and make them want to click on your image. The following examples show a pin image with a hard to read font and that same image created with a better font.
While the font on the left is a pretty font, it does not make it easy to read. The font on the right is easier to read and will catch the pinner’s attention easier.
3. Use contrasting colors
When creating pins, be sure to choose colors that contrast nicely with each other. Beautiful pins are part of the appeal when clicking through in Pinterest. Choosing colors that do not go together will often cause pinners to continue to scroll. The examples below show the difference between a pin that is not cohesive and harder to read and a pin that will stop the scroll.
Another thing to note about colors is that if your fonts are all black, it’s hard for the reader to see what is important on the pin.
If nothing stands out, nothing stands out.
4. Use relevant, eye catching images
As you are building your pin template, be sure to choose images that not only fit within your niche, but also fit for the pin title. If you create a pin, for example, for social media tips and you add an image of two kids playing, the pin will be confusing.
Also note that an image on the pin does not have to be spot on, but it does need to be relevant. See the examples below.
5. Add your logo or URL
The final tip is to add your logo or URL to your pin. Too many pins are stolen and used by other people on their own site or they are used to lead to a spam URL. By adding your logo or URL to your pin image, the reader is able to see where to go to look for that content. It also helps cut down on theft.
By following these tips for creating eye-catching pins you will increase the chances of having pinners click through to your site to read the information you are conveying.
To see how to add a pin to Pinterest, head over to this Pinterest help page.
One final tip – add at least one keyword in your pin image. Pinterest’s algorithm now combs through pin images for keywords as well. Use that same keyword in your pin description as well to increase your chances of being found by the people looking for your content. To read more about creating pin descriptions, check out this post.